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Burnham Government Climate Change
The document evaluates the early climate record of Prime Minister Andy Burnham, noting a slow initial response to the record heatwaves of summer 2026 and subsequent mixed signals. While the government has committed to net zero by 2050, invested £30 million in community energy, and planned a 'Wildfire Summit', it faces criticism over potential approvals for the Jackdaw and Rosebank oil fields, a new Heathrow runway, and possible dilution of the ZEV Mandate. The author argues that ambitious climate action is supported by the British public, including the 'Rooted Patriots' demographic, and urges the government to prioritize bold action over cautious tinkering.
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Document type: Statement
What are the top social media platforms used by each of Global Warming’s Six Americas?
Based on a Fall 2025 survey of 1,146 U.S. adults, the report finds that YouTube, Facebook, and Instagram are the most commonly used social media platforms across all segments of the 'Six Americas' framework. While 23% of Americans hear about global warming on social media at least once a month, this is most frequent among the 'Alarmed' segment (43%). The authors suggest that climate communicators should strategically select platforms and prioritize video content to reach diverse audiences, while noting that platform algorithms may reinforce existing beliefs by exposing users to information aligned with their habits.
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Document type: Research paper
Social Media and Global Warming’s Six Americas
Based on a Fall 2025 survey of 1,146 U.S. adults, the report finds that 94% of Americans visit at least one social media platform weekly, with YouTube, Facebook, and Instagram being the most common across all climate-opinion segments. The 'Alarmed' segment hears about global warming on social media most frequently (43% at least once a month), while the 'Disengaged' hear about it least (8%). The authors suggest that climate communicators should prioritize video content and strategically select platforms to reach different segments, noting that algorithms likely reinforce existing beliefs by tailoring climate information to user habits.
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Document type: Report
From the bottom up: Rethinking climate communication
The author critiques the field of climate communication for being dominated by Global North institutions and research, which often fails to account for the realities of the Global South, such as limited connectivity and the value of traditional ecological knowledge. The text advocates for a 'bottom-up' approach that treats communication as a right and supports local media ecosystems as essential 'climate stability infrastructure.' Examples of successful community-led communication are highlighted in Ecuador, Colombia, and Brazil, alongside a call for the implementation of the Escazú Agreement and increased funding for local voices.
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Document type: Statement
Local Government Communications
The report argues that communication is a critical climate solution that must be integrated into the budgeting and design of all local government programs. It outlines six key strategies for effective communication: investing in dedicated funding, conducting audience research, prioritizing climate justice and equity, leveraging social norms and storytelling to reduce psychological distance, utilizing trusted community messengers, and employing diverse communication channels. The document emphasizes that local governments are uniquely positioned to drive action because a majority of Americans want their local officials to address climate change.
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Document type: Report
Britain Talks Climate & Nature
The report finds that most people in Britain do not distinguish between climate adaptation and mitigation, preferring a 'both/and' approach to tackling climate change. While technical terms like 'climate adaptation' and 'climate resilience' have low clarity and approval ratings, people strongly support concrete measures such as better flood defences and home insulation. The document emphasizes that framing adaptation as a way to improve lives and restore the balance between people and nature is most effective, while warns that a singular focus on adaptation can be perceived by some as 'giving up' on addressing the causes of climate change.
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Document type: Report
Proposition plan national information climatique environnementale
QuotaClimat has issued 17 recommendations to the French government to ensure the upcoming national plan on environmental and climate information effectively tackles disinformation. These proposals focus on monitoring media coverage, protecting environmental spokespeople, funding research, and strengthening regulatory frameworks like the Digital Services Act and the roles of VIGINUM and Arcom. The initiative follows France's commitment to the Global Declaration for Climate Information Integrity at COP30 and recommendations from the High Council for the Climate 2025 report.
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Document type: Statement
Climate Change in the American Mind: Beliefs & Attitudes, Spring 2026
The report finds that a majority of Americans believe global warming is happening and is mostly human-caused, with 66% expressing worry about the issue. While there is high interest in news stories about climate impacts and government action, the frequency of hearing about global warming in the media and social circles has trended downward since 2021-2022. Many Americans perceive personal or local risks from extreme weather and health impacts, and 13% have considered relocating to avoid these effects.
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Document type: Report
A Farewell Note from Managing Director Lisa Fernandez
Lisa Fernandez's farewell note outlines the evolution of the Yale Program on Climate Change Communication (YPCCC) from its inception in 2007. She highlights the program's dual focus on research—such as the "Climate Change in the American Mind" project and audience segmentation—and impact, including the creation of Yale Climate Connections and the Yale Climate Opinion Maps. Fernandez notes the program's expansion into international research and education, specifically mentioning work in China, Brazil, and India, and the launch of a "Strategic Climate Change Communication" online course. She concludes by introducing her successor, Jono Anzalone, and emphasizing the continued public support for climate action.
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Document type: Statement
Climate Change in the American Mind: Politics and Policy
A survey of 930 registered U.S. voters shows broad support for climate action, with 58% preferring candidates who support global warming action and 68% favoring increased renewable energy use. While 67% believe global warming affects the U.S. cost of living—particularly utility bills (66%) and groceries (61%)—there is significant political divergence on the responsibility for gas prices and the priority of clean energy. Trust in information remains highest for climate scientists (71%) and family and friends (69%), while 58% of voters oppose the construction of local data centers due to concerns over electricity costs.
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Document type: Fact sheet
A Burning House, a Quiet Media, a Silenced Majority
The document analyzes a global trend of decreasing climate coverage in news media, particularly in the US, while identifying specific reasons for this decline and offering a prescription for revitalizing climate journalism to reflect the high level of public concern.
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Document type: Research paper
Climate Change in the American Mind
A survey of 930 registered U.S. voters reveals broad support for clean energy research and policies, such as soil restoration (88%) and carbon dioxide regulation (77%). While 58% prefer candidates who support climate action, significant political polarization remains regarding the priority of global warming for the president and Congress. Notably, 67% of voters believe global warming affects the U.S. cost of living, primarily impacting utility bills and groceries. The report also highlights a majority opposition (58%) to local data center construction due to concerns over electricity costs, and a general trust in climate scientists (71%) and primary care doctors (65%) as information sources.
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Document type: Report
Rosebank risks deepening distrust
The document argues that the UK government's decision on the Rosebank oil field is a critical test of climate leadership. It highlights public support for clean energy and a desire for strong leadership against polluting businesses, while noting a lingering sense of identity and pride tied to the fossil fuel industry. In Scotland, there is a specific demand for the Scottish Government's perspective to be incorporated into the decision-making process.
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Document type: Briefing
Global Warming’s Six Americas, Fall 2025
The report identifies six audience segments in the U.S. public based on their views of global warming: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. As of Fall 2025, 25% of Americans are 'Alarmed', and 52% are either 'Alarmed' or 'Concerned'. Over the decade from 2015 to 2025, the 'Alarmed' segment grew by 14 percentage points, while the 'Cautious' segment decreased by 7 percentage points. The report suggests tailored communication strategies: 'Alarmed' and 'Concerned' audiences prefer information on solutions, while 'Cautious' and 'Doubtful' audiences seek evidence and causes of climate change.
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Document type: Report
Global Warming’s Six Americas – Fall 2025
The report identifies six audience segments in the U.S. public based on their climate change perceptions: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. As of Fall 2025, 25% of Americans are Alarmed, and 52% are either Alarmed or Concerned. Over the last decade, the Alarmed segment grew by 14 percentage points, while the Cautious segment decreased by 7 percentage points. The report also details how these groups differ in their information needs, news consumption, and primary worries.
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Document type: Report
Climate adaptation for empowerment, inclusivity and justice
The document advocates for a transformative approach to climate adaptation that moves beyond infrastructure to include 'communication justice'. It highlights the role of constructive journalism in combating 'climate fatigue' and the potential of AI to improve disaster prediction and information dissemination. The author criticises global agendas, such as those for COP30, for overlooking the role of independent journalism and public engagement. The statement calls for coordinated collaboration between governments, the private sector, and local communities to close digital divides and ensure that the voices of the most vulnerable are integrated into national development plans.
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Document type: Statement
Horizon: Fighting disinformation and effectively communicating on climate change
Climate Outreach is seeking to partner with a consortium for a Horizon Europe proposal focused on climate change communication and disinformation. The organization offers expertise in values-based research, narrative development, and public engagement strategies to build democratic legitimacy for climate policy.
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Document type: Statement
Culture & Entertainment
The report finds that while British audiences generally support more climate-related content in culture, they demand it be 'done well,' avoiding preachy tones and focusing on systemic solutions rather than individual onus. Preferences vary by demographic segment, with some favoring subtle integration and others preferring hard-hitting real-life examples. Audiences respond most positively to fictional characters and real-life messengers who demonstrate authenticity, passion, and a focus on tangible actions, such as solar panel installation or concern for future generations.
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Document type: Report
derfor trenger vi et fossilt reklameforbud
The author advocates for a ban on fossil fuel advertising in Norway to protect public health and support climate policy, noting that over 50 cities globally have already adopted such measures. The text argues that advertising normalizes fossil fuel use and that public health and environmental interests outweigh commercial advertising rights, as demonstrated in legal cases in The Hague.
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Document type: Statement
Climate Change in the American Mind: Beliefs & Attitudes
A survey of 1,068 American adults in Spring 2026 reveals that 68% believe global warming is happening, with 59% attributing it primarily to human activity. While 66% of respondents express worry about global warming and a majority perceive it as an environmental, scientific, or agricultural issue, social engagement remains low, with 69% rarely or never discussing the topic with family and friends.
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Document type: Report