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The document outlines ten strategies to make climate communications more effective for 'Persuadables' in the UK. Key recommendations include leading with personal benefits rather than climate science, avoiding adversarial approaches to misinformation, and removing middle-class 'class codes' by using diverse, non-London-centric messengers. It suggests engaging men through manual job market opportunities, platforming non-white voices to address historical mistrust, and using humor to increase approachability. Additionally, the guide advises matching hope with concrete plans, leveraging hyperlocality to tap into community pride, broadening the definition of 'climate action' to include community-led efforts, and utilizing traditional media channels like local newspapers and billboards over social media, which was found to be the least trusted channel.

The case study details a £300,000 advertising campaign in the UK's West Midlands that used green economic growth narratives to increase hope for a green future, reporting that nearly twice as many people felt hopeful after seeing the campaign.

A coalition of NGOs and experts supports Birmingham's Clean Air Zone as a critical step to address illegal air pollution, which causes an estimated 900 premature deaths annually in the city. While praising the Council's leadership in implementing the first Class D Clean Air Zone outside London, the authors argue that the zone should be a first step toward a zero-emission transport network and the elimination of pollution hotspots.

The Clean Air Parents’ Network, supported by ClientEarth and the British Lung Foundation, issued this toolkit for the 2019 UK General Election. It urges voters to pressure candidates to adopt a pledge focusing on protecting children's health, implementing Clean Air Zones, and meeting World Health Organization particulate matter guidelines by 2030. The document provides factual talking points on the public health crisis caused by road transport emissions and offers practical tools for campaigning, including email templates, social media strategies, and questions for hustings.

The document provides a toolkit for using social media to engage political candidates during the 2019 UK General Election, specifically urging them to support the #cleanairforchildren campaign. It offers strategic advice for Twitter and Facebook, including the use of specific hashtags and personal storytelling, alongside template posts that call for the implementation of Clean Air Zones and the adoption of World Health Organization guideline levels for particulate matter pollution by 2030.

A coalition of health and environmental experts calls on West Midlands mayoral candidates to implement Clean Air Zones and invest in sustainable transport to address widespread air pollution. The letter highlights that legal pollution limits are exceeded in every local authority in the region, contributing to cardiovascular disease and asthma, and urges candidates to support a new national Clean Air Act.

The Resources and Energy Analysis Programme (REAP) is a software tool developed by the Stockholm Environment Institute (SEI) to track the environmental consequences of economic activity by analyzing consumption patterns across various spatial scales. It calculates ecological, carbon, and greenhouse gas footprints by combining consumption data with production impacts throughout the supply chain. In the UK, REAP has been applied in over 50 projects, including evaluating regional strategies and creating footprint reduction roadmaps. The tool emphasizes a lifecycle approach, highlighting that consumption-based emissions can exceed production-based emissions due to trade balances, as seen in the UK and Sweden.