{"query_echo":{"q":"","filters":{"geography":["West Midlands"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'West Midlands' for facet 'geography' is not in the controlled vocabulary."}]},"total":{"value":7,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?geography=West+Midlands","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"ACTClim-000018","url":"https://climateinsightsdirectory.org/document/ACTClim-000018","title":"10 research-driven ways to supercharge your climate comms","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2023-06-06","source_url":"https://www.actclimatelabs.org/ten-ways-supercharge-climate-communications/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document outlines ten strategies to make climate communications more effective for 'Persuadables' in the UK. Key recommendations include leading with personal benefits rather than climate science, avoiding adversarial approaches to misinformation, and removing middle-class 'class codes' by using diverse, non-London-centric messengers. It suggests engaging men through manual job market opportunities, platforming non-white voices to address historical mistrust, and using humor to increase approachability. Additionally, the guide advises matching hope with concrete plans, leveraging hyperlocality to tap into community pride, broadening the definition of 'climate action' to include community-led efforts, and utilizing traditional media channels like local newspapers and billboards over social media, which was found to be the least trusted channel.","ai_generated":true,"unit":"ACTClim-000018#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate change is not a primary concern for 'Persuadable' groups, who are more preoccupied with the cost of living crisis, family security, and unemployment. Consequently, communications should focus on tangible personal benefits and opportunities rather than 'sacrifice narratives' or 'doom and gloom'.","ai_generated":true,"unit":"ACTClim-000018#insight-1","date_modified":"2026-10-23"},{"text":"Persuadable groups often view climate news as being driven by 'green elites' or hidden agendas, making direct debunking of misinformation potentially counterproductive. The guide recommends promoting positive stories proactively to build sentiment before misinformation campaigns occur.","ai_generated":true,"unit":"ACTClim-000018#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate justice","energy transition","climate change disinformation","social inclusion"],"geography_discussed":["Newcastle upon Tyne","Birmingham","Yorkshire","London","West Midlands"],"frame_perspective":[],"analysis_type":["guide"]},{"id":"ACTClim-000020","url":"https://climateinsightsdirectory.org/document/ACTClim-000020","title":"Creating hope for a green industrial future in the West Midlands: An advertising case study","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"case study","language":"en","date_published":"2023-03-01","source_url":"https://www.actclimatelabs.org/climate-change-advertising-hope-green-future-west-midlands/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The case study details a £300,000 advertising campaign in the UK's West Midlands that used green economic growth narratives to increase hope for a green future, reporting that nearly twice as many people felt hopeful after seeing the campaign.","ai_generated":true,"unit":"ACTClim-000020#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The campaign targeted a specific demographic described as \"Persuadables\" using narratives focused on green economic growth in the West Midlands, utilizing a £300,000 budget primarily spent in non-digital spaces.","ai_generated":true,"unit":"ACTClim-000020#insight-1","date_modified":"2026-10-23"},{"text":"The advertising campaign was effective in shifting perceptions, with nearly double the number of people expressing hope for a green future after exposure to the campaign.","ai_generated":true,"unit":"ACTClim-000020#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"client-000577","url":"https://climateinsightsdirectory.org/document/client-000577","title":"Welcoming Birmingham\u0019s Clean Air Zone","publisher":{"name":"ClientEarth","organization":"clientearth"},"document_type":"statement","language":"en","date_published":"2021-06-01","source_url":"https://www.clientearth.org/media/0gldncg0/healthy-air-campaign-birmingham-caz-welcome-letter.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed"],"summary":{"text":"A coalition of NGOs and experts supports Birmingham's Clean Air Zone as a critical step to address illegal air pollution, which causes an estimated 900 premature deaths annually in the city. While praising the Council's leadership in implementing the first Class D Clean Air Zone outside London, the authors argue that the zone should be a first step toward a zero-emission transport network and the elimination of pollution hotspots.","ai_generated":true,"unit":"client-000577#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Air pollution in Birmingham is estimated to cause 900 premature deaths every year and negatively impacts the quality of life for thousands of residents.","ai_generated":true,"unit":"client-000577#insight-1","date_modified":"2026-10-23"},{"text":"Over 10,000 school children in Birmingham are currently exposed to dirty air during their commutes to and from school, according to analysis by the British Lung Foundation and Asthma UK.","ai_generated":true,"unit":"client-000577#insight-2","date_modified":"2026-10-23"},{"text":"The public health cost burden of air pollution on Birmingham is estimated at nearly £1 billion annually, while improving air quality is estimated to provide a £25 million annual benefit to the local economy.","ai_generated":true,"unit":"client-000577#insight-3","date_modified":"2026-10-23"},{"text":"Birmingham is the first city outside of London to implement a Class D Clean Air Zone, which specifically targets diesel cars as the primary source of nitrogen oxide emissions in and around the city centre.","ai_generated":true,"unit":"client-000577#insight-4","date_modified":"2026-10-23"}],"climate_tags":["air pollution","public health","public transport"],"geography_discussed":["London","West Midlands","United Kingdom"],"frame_perspective":[],"analysis_type":[]},{"id":"client-000291","url":"https://climateinsightsdirectory.org/document/client-000291","title":"Clean Air Parents Network: General Election 2019 Toolkit","publisher":{"name":"ClientEarth","organization":"clientearth"},"document_type":"guide","language":"en","date_published":"2019","source_url":"https://www.clientearth.org/media/yvgf5zb5/clean-air-parents-network-general-election-2019-toolkit-coll-en.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The Clean Air Parents’ Network, supported by ClientEarth and the British Lung Foundation, issued this toolkit for the 2019 UK General Election. It urges voters to pressure candidates to adopt a pledge focusing on protecting children's health, implementing Clean Air Zones, and meeting World Health Organization particulate matter guidelines by 2030. The document provides factual talking points on the public health crisis caused by road transport emissions and offers practical tools for campaigning, including email templates, social media strategies, and questions for hustings.","ai_generated":true,"unit":"client-000291#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Clean Air Parents’ Network asks candidates to commit to a three-part pledge: taking urgent action to protect children's health where they live, learn and play; implementing Clean Air Zones to remove polluting vehicles from towns and cities while providing support for cleaner transport; and adopting new laws with a binding commitment to meet World Health Organization guideline levels for particulate matter pollution by 2030.","ai_generated":true,"unit":"client-000291#insight-1","date_modified":"2026-10-23"},{"text":"The document identifies road transport, specifically diesel vehicles, as the primary source of illegal and harmful air pollution in UK towns and cities, emitting both nitrogen dioxide and particulate matter.","ai_generated":true,"unit":"client-000291#insight-2","date_modified":"2026-10-23"},{"text":"Air pollution is described as a public health crisis in the UK, with the government reportedly breaking air pollution laws since 2010, leading ClientEarth to take the government to court on three separate occasions.","ai_generated":true,"unit":"client-000291#insight-3","date_modified":"2026-10-23"},{"text":"The toolkit highlights that air pollution disproportionately affects children, older people, those with pre-existing conditions like asthma and COPD, and people living in the most disadvantaged areas.","ai_generated":true,"unit":"client-000291#insight-4","date_modified":"2026-10-23"}],"climate_tags":["air pollution","particulates","road transport","public health","environmental law"],"geography_discussed":["Greater Manchester","Liverpool","Birmingham","London","Merseyside","West Midlands"],"frame_perspective":[],"analysis_type":["advocacy guide"]},{"id":"client-000996","url":"https://climateinsightsdirectory.org/document/client-000996","title":"Clean Air Parents’ Network General Election 2019 Toolkit","publisher":{"name":"ClientEarth","organization":"clientearth"},"document_type":"guide","language":"en","date_published":"2019","source_url":"https://www.clientearth.org/media/pmab1tck/using-social-media-to-ask-your-candidates-to-pledge-to-fight-for-cleanairforchildren-coll-en.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed"],"summary":{"text":"The document provides a toolkit for using social media to engage political candidates during the 2019 UK General Election, specifically urging them to support the #cleanairforchildren campaign. It offers strategic advice for Twitter and Facebook, including the use of specific hashtags and personal storytelling, alongside template posts that call for the implementation of Clean Air Zones and the adoption of World Health Organization guideline levels for particulate matter pollution by 2030.","ai_generated":true,"unit":"client-000996#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The guide recommends specific social media strategies to increase the impact of campaign messages, such as maintaining a positive tone, using hashtags like #cleanairforchildren and #airpollution, and including photos of children or local pollution hotspots.","ai_generated":true,"unit":"client-000996#insight-1","date_modified":"2026-10-23"},{"text":"The toolkit provides template requests for candidates to pledge specific policy actions, including the rapid removal of the most polluting vehicles from urban areas via Clean Air Zones and providing support for businesses and individuals to transition to cleaner transport.","ai_generated":true,"unit":"client-000996#insight-2","date_modified":"2026-10-23"},{"text":"The campaign calls for the adoption of new clean air laws that include a binding commitment to reach World Health Organization guideline levels for particulate matter pollution by the year 2030.","ai_generated":true,"unit":"client-000996#insight-3","date_modified":"2026-10-23"}],"climate_tags":["air pollution","public health","transportation","environmental law"],"geography_discussed":["Liverpool","Birmingham","Greater Manchester","Merseyside","West Midlands","London"],"frame_perspective":[],"analysis_type":[]},{"id":"client-000753","url":"https://climateinsightsdirectory.org/document/client-000753","title":"metro-mayor-candidate-letter-west-midlands-2017-hac-en-d0f3183c32ab3561.pdf","publisher":{"name":"ClientEarth","organization":"clientearth"},"document_type":"statement","language":"en","date_published":"2017-04-24","source_url":"https://www.clientearth.org/media/maaaa2jq/metro-mayor-candidate-letter-west-midlands-2017-hac-en.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A coalition of health and environmental experts calls on West Midlands mayoral candidates to implement Clean Air Zones and invest in sustainable transport to address widespread air pollution. The letter highlights that legal pollution limits are exceeded in every local authority in the region, contributing to cardiovascular disease and asthma, and urges candidates to support a new national Clean Air Act.","ai_generated":true,"unit":"client-000753#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Air pollution in the West Midlands is linked to premature births, stunted lung growth in children, and increased hospitalization or death for those with heart or lung conditions. In the region, an estimated 375,800 people have cardiovascular disease and 268,400 have asthma.","ai_generated":true,"unit":"client-000753#insight-1","date_modified":"2026-10-23"},{"text":"Legal limits for air pollution are currently exceeded in every local authority across the West Midlands, from Wolverhampton to Coventry.","ai_generated":true,"unit":"client-000753#insight-2","date_modified":"2026-10-23"},{"text":"The authors advocate for the implementation of Clean Air Zones to remove the most polluting vehicles from high-pollution areas, complemented by investments in walking, cycling, and public transport to improve the road network.","ai_generated":true,"unit":"client-000753#insight-3","date_modified":"2026-10-23"},{"text":"The letter requests that mayoral candidates call on the UK Government to establish a new Clean Air Act for the 21st Century to legally enshrine the right to breathe clean air.","ai_generated":true,"unit":"client-000753#insight-4","date_modified":"2026-10-23"}],"climate_tags":["air pollution","public health","public transport","clean technology","environmental law"],"geography_discussed":["Wolverhampton","Coventry","United Kingdom"],"frame_perspective":[],"analysis_type":["advocacy"]},{"id":"sei-001539","url":"https://climateinsightsdirectory.org/document/sei-001539","title":"FACT SHEET Software name: Resources and Energy Analysis Programme (REAP)","publisher":{"name":"Stockholm Environment Institute","organization":"stockholm-environment-institute"},"document_type":"fact sheet","language":"en","date_published":"2008","source_url":"https://www.sei.org/mediamanager/documents/Publications/Climate/reap.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The Resources and Energy Analysis Programme (REAP) is a software tool developed by the Stockholm Environment Institute (SEI) to track the environmental consequences of economic activity by analyzing consumption patterns across various spatial scales. It calculates ecological, carbon, and greenhouse gas footprints by combining consumption data with production impacts throughout the supply chain. In the UK, REAP has been applied in over 50 projects, including evaluating regional strategies and creating footprint reduction roadmaps. The tool emphasizes a lifecycle approach, highlighting that consumption-based emissions can exceed production-based emissions due to trade balances, as seen in the UK and Sweden.","ai_generated":true,"unit":"sei-001539#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"REAP is a software tool used to calculate and monitor ecological, carbon, and greenhouse gas (GHG) footprints for populations at local authority, regional, and national levels in the UK by combining consumption data with production impacts across the entire supply chain.","ai_generated":true,"unit":"sei-001539#insight-1","date_modified":"2026-10-23"},{"text":"The software utilizes a scenario editor to assess the potential environmental impacts of policies in sectors such as energy, transport, food, housing, and planning, allowing users to test specific interventions like sustainable home codes or fuel efficiency improvements.","ai_generated":true,"unit":"sei-001539#insight-2","date_modified":"2026-10-23"},{"text":"Lifecycle analysis reveals that consumption-based emissions are often higher than production-based emissions in developed economies due to imports; specifically, UK consumption emissions were 21% higher than production emissions, and Swedish consumer emissions were 17% higher than producer emissions.","ai_generated":true,"unit":"sei-001539#insight-3","date_modified":"2026-10-23"},{"text":"Since its February 2006 launch in the UK, REAP has been used in over 50 projects, with approximately 20 local authorities integrating it into their policy processes and over two-thirds of all UK local authorities utilizing its footprint data.","ai_generated":true,"unit":"sei-001539#insight-4","date_modified":"2026-10-23"},{"text":"REAP has been applied to specific UK regional policy tasks, including evaluating strategies in the West Midlands and Yorkshire and Humber, creating reduction roadmaps for Wales and the South East, and assessing housing policies in the Leeds City Region.","ai_generated":true,"unit":"sei-001539#insight-5","date_modified":"2026-10-23"}],"climate_tags":["greenhouse gas emissions","carbon footprint","energy efficiency","transport policy"],"geography_discussed":["Sweden","Yorkshire and the Humber","West Midlands","South East England","Wales","Tees Valley","Greater Nottingham","Leeds City Region","Europe","Thailand","People's Republic of China","Canada","Australia"],"frame_perspective":[],"analysis_type":["software description","policy impact assessment"]}]}