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Summary and key findings insummary:"conflict of interest"
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Climate TagsClimate change communication
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397 results

  • Covering Climate Now (CCNow) is a collaboration of over 500 partner news outlets that provides free training, analysis, and awards to journalists globally to improve the impact and quality of climate reporting. The organization emphasizes the necessity of an independent press and a vigorous democracy to achieve climate progress and is seeking donations to maintain its free services.

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    Document type: Statement

    Regions: World
  • The document argues that terms like "net zero" and "carbon neutral" are often meaningless to consumers and prone to greenwashing, particularly when they rely on offsets or distant targets. It advises marketers to prioritize immediate emissions cuts over long-term goals and to use plain, truthful language to maintain consumer trust.

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    Document type: Guide

    Regions: World
  • The document introduces SASSY, a four-question tool designed by the Yale Program on Climate Change Communication (YPCCC) to categorize individuals into six distinct audience segments: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. It details three implementation formats—an individual quiz, a group scoring tool, and an API—and provides case studies demonstrating how organizations like The Wild Center and Vermont PIRG have used the tool to refine exhibit planning, inform legislative campaigns, and reduce research costs. The guide also explains how to use SASSY for pre- and post-programming assessments to measure the effectiveness of climate education.

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    Regions: United States
  • The document highlights a gap between Africa's high climate vulnerability and the volume of its media coverage, particularly from international sources. It identifies key barriers for local journalists, including insufficient funding, restricted data access, and safety concerns. To improve reporting, the authors recommend shifting from crisis-driven narratives to those highlighting local agency and Indigenous knowledge, while calling for international partnerships and capacity-building investments.

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    Document type: Executive summary

    Regions: Africa
  • The document outlines the prevalence of climate anxiety, distinguishing it from clinical pathology and highlighting its link to pro-environmental behavior. It provides guidance for journalists on nuanced reporting and lists specific resources for both reporters and the public to manage climate-related distress.

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    Document type: Guide

    Regions: United States
  • The report finds that providing a better life for future generations remains the top motivation for U.S. voters to reduce global warming across all political groups. Since 2017, there has been a significant increase in voters citing the prevention of extreme weather and global poverty/starvation as primary motivators, while support for economic arguments (green jobs) and energy independence (foreign oil) has declined.

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    Regions: United States
  • The report finds that while providing a better life for future generations remains the top reason for U.S. voters to reduce global warming, there has been a significant shift toward present-day concerns, specifically preventing extreme weather and global poverty. Conversely, motivations based on energy independence, religious creation, and economic growth have declined across most political groups.

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    Document type: Research paper

    Regions: United States
  • The Global Climate and Health Alliance (GCHA) employs multimedia campaigns, including animations, branded films, and short videos, to inform the public on how the climate crisis impacts health and wellbeing. Key projects include 'The Well-Oiled Plan' animation targeting the fossil fuel industry, the 'Climate and Us' film series which reached over 2.6 million views on BBC.com, and the '#ClimatePrescription' video featuring 25 global health workers. The GCHA also produces targeted content on methane emissions and utilizes TED talks by its leadership to advocate for rapid climate action as a health solution.

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    Document type: Site page

    Regions: World
  • The document argues that extreme heat is often visually misrepresented as 'fun' or treated as a simple weather story, despite being the deadliest of climate extreme events. It advises visual storytellers to move beyond clichés by focusing on the most vulnerable populations—such as outdoor laborers, the elderly, and the poor—and by documenting the systemic impacts on health, transport, and employment. The guide emphasizes the importance of balancing images of risk with visuals of concrete interventions, such as cooling centers and shade structures, to avoid overwhelming audiences. Additionally, it suggests expanding the timeframe of shooting to include nights and planning access to institutions like hospitals and care homes before heat seasons begin.

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    Document type: Guide

  • The document outlines how heat pumps are targeted by 'Cost of Net Zero' misinformation, which portrays them as expensive, inefficient, and unsuitable for certain homes. It provides factual rebuttals—such as the potential for £340 savings when replacing G-rated boilers and the ability of pumps to operate at -25 degrees—and advises communicators to use positive case studies and avoid social media algorithms to reach 'Persuadables'.

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    Document type: Guide

  • The report finds that a majority of Americans believe global warming is happening and is mostly human-caused, with significant numbers reporting personal experience with its effects and emotional distress. While many feel a personal responsibility to act, there is a notable gap in understanding the strength of the scientific consensus, and a majority rarely discuss the issue with family and friends.

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    Regions: United States
  • The document argues that the Labour victory provides a mandate for ambitious climate action, including net zero electricity within five years. It suggests that public appetite for climate action remains strong and that the new Parliament is the most pro-environment in history, though it emphasizes that successful delivery of renewables and home insulation will require deep public engagement.

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    Document type: Statement

  • The document analyzes the relationship between human emotions and climate action, highlighting that while different emotions trigger different policy preferences, negative emotions like fear and distress can be powerful motivators when paired with a sense of personal threat and collective efficacy. Key findings include the link between guilt and support for personally costly policies in the US, the role of identity-linked threats to the Great Barrier Reef in driving personal energy reduction in Australia, and the influence of personal threat perception on electric vehicle adoption in India.

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    Document type: Briefing

    Regions: World
  • The document argues that individuals termed 'Persuadables' experience election years differently than active climate movement participants and suggests that understanding their perspective is essential for strengthening the mandate for climate action regardless of the election outcome.

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    Document type: Guide

  • The guide offers strategic advice for political actors to engage voters on climate change by maintaining a positive tone, building trust through authenticity and empathy, and listening to local concerns. It emphasizes the importance of government leadership and the use of local, positive examples of climate action to make the transition feel normal and achievable.

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    Document type: Guide

  • The document is a brief introductory guide for political candidates and activists on how to discuss climate change and nature with voters during an election, focusing on building trust and effective communication.

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    Document type: Guide

  • The analysis finds that while overall confidence in the ability to affect federal climate policy increased slightly from 38% in 2018 to 43% in 2023, a significant gap has emerged between political parties. Higher collective efficacy is most prevalent among Hispanics/Latinos, Black/African Americans, Democrats, and Gen Z/Millennials. Additionally, hearing others discuss global warming is positively associated with higher collective political efficacy, with a more pronounced effect observed among Republicans than Democrats.

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    Document type: Research paper

    Regions: United States
  • The analysis examines how Americans' confidence in their collective ability to affect federal climate policy has evolved, noting a slight overall increase from 38% in 2018 to 43% in 2023. This growth was driven by Democrats and Independents, while the gap between Democrats and Republicans widened. The report identifies specific demographic groups with high and low efficacy and finds that hearing others discuss global warming is positively associated with higher collective political efficacy, particularly among Republicans.

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    Regions: United States
  • Based on Fall 2023 survey data, the report finds that while most Americans are most interested in climate solutions, those less worried about climate change prioritize evidence and causes. The findings suggest that tailored communication strategies—focusing on solutions for the 'Alarmed' and 'Concerned' and on scientific consensus for the 'Doubtful' and 'Dismissive'—can better support public understanding and action.

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    Regions: United States
  • Based on a Fall 2023 survey of 1,033 U.S. adults, the report finds that while Americans are generally interested in climate change, their information needs vary significantly by their prior beliefs. The most sought-after information overall is regarding solutions (44%), though those less worried about climate change prioritize evidence of its existence and its causes. The study uses the 'Six Americas' framework to show that 'Alarmed' and 'Concerned' groups seek solutions, while 'Doubtful' and 'Dismissive' groups focus on whether global warming is happening or a hoax.

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    Regions: United States
Showing 61–80 of 397 documents