Strategic guide: Speaking to Persuadables during the general election

The document argues that individuals termed 'Persuadables' experience election years differently than active climate movement participants and suggests that understanding their perspective is essential for strengthening the mandate for climate action regardless of the election outcome.

• People identified as 'Persuadables' are described as essential to the future of climate action, yet they engage with politics and climate change differently than those already active in the climate movement.
• To effectively engage 'Persuadables' and ensure a mandate for climate is strengthened regardless of the election winner, it is necessary to understand the situation from the perspective of these individuals.

APA

Lujani, F. (2024). Strategic guide: Speaking to Persuadables during the general election. ACT Climate Labs. https://www.actclimatelabs.org/strategic-guide-speaking-to-persuadables-during-the-general-election/

Chicago

Lujani, Florencia. Strategic guide: Speaking to Persuadables during the general election. ACT Climate Labs, 2024. https://www.actclimatelabs.org/strategic-guide-speaking-to-persuadables-during-the-general-election/.

Wikipedia

{{cite report |last1=Lujani |first1=Florencia |title=Strategic guide: Speaking to Persuadables during the general election |publisher=ACT Climate Labs |date=18 June 2024 |url=https://www.actclimatelabs.org/strategic-guide-speaking-to-persuadables-during-the-general-election/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{lujani2024strategic, author = {Lujani, Florencia}, title = {{Strategic guide: Speaking to Persuadables during the general election}}, institution = {ACT Climate Labs}, year = {2024}, month = jun, url = {https://www.actclimatelabs.org/strategic-guide-speaking-to-persuadables-during-the-general-election/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }