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This policy brief describes a social marketing 'Pride' campaign implemented by Pronatura Veracruz and Rare in the Actopan municipality of Veracruz, Mexico. The initiative aimed to increase landowner participation in Mexico's national Payments for Ecosystem Services (PES) program to protect tropical deciduous forests used as stopover habitats for migratory raptors, such as the peregrine falcon, against threats from urban development, cattle ranching, and sugar cane production.

The York Green Neighbourhood Challenge was a community engagement project conducted from May 2009 to September 2010 in the City of York. Funded by the Without Walls Partnership Local Area Agreement (LAA) Delivery Fund, the initiative aimed to reduce household carbon emissions, raise awareness of low-carbon lifestyles, and foster community cohesion using a targeted social marketing approach.