GEC Strategy 2014 -2017

The GEC Strategy 2014-2017 focuses on shifting the narrative of the green economy transition from technical language to a compelling story centered on equity and environmental limits. The coalition aims to establish global dialogue hubs, develop an ethical framework for natural capital valuation, and influence financial system reform. Key priorities include strengthening the role of SMEs, improving economic measurement to include planetary boundaries, and increasing the network's presence and representation in developing countries and the BRICS nations.

• The GEC identifies a need to replace bureaucratic and technical narratives of the green economy transition with a 'big picture' story that emphasizes 'regenerative economies' and equity as a primary opportunity.
• The coalition is developing a 'Natural Capital Charter' to serve as an aspirational ethical framework for natural capital valuation, intended to complement the more technical Natural Capital Protocol.
• Equity is positioned as the central driver for the civil society movement for green economies, focusing on income inequality, access to energy, natural resources, and decent work.
• The GEC seeks to influence financial system reform, noting that it may be more effective to target emerging economies where innovation is already occurring due to high political capture of regulators in developed economies.
• The coalition aims to support SMEs by connecting networks for the global exchange of practices, specifically addressing challenges in developing countries such as finance, education, and safety nets.
• The GEC intends to improve economic measurement by moving beyond the Gini co-efficient to include process-related indicators like inclusion and participation, and outcome indicators like Happy Planet indicators.
• The GEC recognizes a strategic weakness in being 'too northern both in profile and in agenda' and plans to expand its network in the south, specifically targeting the BRICS nations.

APA

Green Economy Coalition (2014). GEC Strategy 2014 -2017. https://www.greeneconomycoalition.org/assets/reports/Governance-Docs/GEC-Strategy-2014-2017-F.pdf

Chicago

Green Economy Coalition. GEC Strategy 2014 -2017. 2014. https://www.greeneconomycoalition.org/assets/reports/Governance-Docs/GEC-Strategy-2014-2017-F.pdf.

Wikipedia

{{cite report |author=Green Economy Coalition |title=GEC Strategy 2014 -2017 |date=2014 |url=https://www.greeneconomycoalition.org/assets/reports/Governance-Docs/GEC-Strategy-2014-2017-F.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{greeneconomycoalition2014gec, author = {{Green Economy Coalition}}, title = {{GEC Strategy 2014 -2017}}, institution = {Green Economy Coalition}, year = {2014}, url = {https://www.greeneconomycoalition.org/assets/reports/Governance-Docs/GEC-Strategy-2014-2017-F.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }