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The GEC Strategy 2014-2017 outlines the Green Economy Coalition's plan to accelerate the transition to a green, fair, and inclusive economy. The strategy focuses on improving the narrative of the transition, establishing dialogue hubs, developing ethical frameworks for natural capital, and promoting equity and financial reform through civil society leadership.

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  • The Green Economy Coalition aims to shift the global narrative of economic transition away from bureaucratic and technical language toward a "regenerative economies" model that is practical and appealing, utilizing a new group of 'story-tellers' and a revamped website.
  • The GEC has established dialogue 'hubs' in India, South Africa, and the Caribbean to empower people to own their transitions. In India and South Africa, these hubs have mapped 'new economy' initiatives and are testing 'innovation labs'.
  • The coalition is developing a 'Natural Capital Charter' to serve as an ethical framework for natural capital valuation. This aspirational document is intended to provide context for the Natural Capital Protocol and will be developed in collaboration with IUCN and the World Forum on Natural Capital.
  • Equity is positioned as the central driver for the civil society movement for green economies. The GEC intends to move beyond simple income inequality measurements to explore access to energy, natural resources, decent work, and process-related indicators like participation and inclusion.
  • The GEC seeks to mobilize a campaign for financial system reform, noting that it may be easier to influence the financial sector in emerging economies due to high political capture of regulators in developed economies.
  • The strategy identifies a need to support Small and Medium Enterprises (SMEs) by connecting networks for the exchange of practices. It notes that in developing countries, the primary obstacles for SMEs are education, finance, support, and safety nets.
  • The GEC aims to improve the measurement of the green economy transition by linking the 'Measure What Matters' project with NetGreen, the Millennium Institute's modelling, and UNEP's metrics to influence SDG implementation and corporate reporting.
  • The coalition recognizes a structural weakness in being "too northern both in profile and in agenda" and plans to rectify this by recruiting more partners from the BRICS and developing countries and hosting more events in the south.

Cite the original document

APA
Green Economy Coalition (2014). GEC Strategy 2014 -2017. https://www.greeneconomycoalition.org/assets/reports/Governance-Docs/GEC-Strategy-2014-2017-F.pdf
Chicago
Green Economy Coalition. GEC Strategy 2014 -2017. 2014. https://www.greeneconomycoalition.org/assets/reports/Governance-Docs/GEC-Strategy-2014-2017-F.pdf.
Wikipedia
{{cite report |author=Green Economy Coalition |title=GEC Strategy 2014 -2017 |date=2014 |url=https://www.greeneconomycoalition.org/assets/reports/Governance-Docs/GEC-Strategy-2014-2017-F.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{greeneconomycoalition2014gec, author = {{Green Economy Coalition}}, title = {{GEC Strategy 2014 -2017}}, institution = {Green Economy Coalition}, year = {2014}, url = {https://www.greeneconomycoalition.org/assets/reports/Governance-Docs/GEC-Strategy-2014-2017-F.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }

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