Communiquer sur le changement climatique : Un guide du praticien

The document serves as a practitioner's guide for communicating climate change in developing nations. It emphasizes moving away from scientific jargon toward narratives that highlight the benefits of climate-compatible development, particularly for the poor. The guide outlines strategies for targeting diverse audiences—including governments, businesses, and the general public—and advocates for the use of 'demonstration effects' and data visualization to make climate risks tangible. It includes numerous case studies from Africa, Asia, and Latin America illustrating successful interventions such as participatory mapping, community radio, and the use of 'stranded assets' as a policy framework.

• Effective climate communication in developing countries should focus on the benefits of climate-compatible development and poverty reduction rather than merely convincing audiences of the reality of climate change, as these populations often already witness the effects.
• To engage government and policy audiences, communicators should emphasize that investing in early adaptation is significantly more cost-effective than paying for disaster relief and reconstruction.
• For business audiences, the guide recommends framing climate action as a matter of competitiveness and risk management, specifically warning against 'stranded assets'—fossil fuel investments that may lose value due to global decarbonization efforts.
• The 'demonstration effect'—showing concrete, real-life examples of resilience solutions—is more effective than simply describing vulnerabilities, as it helps audiences imagine and adapt solutions to their own contexts.
• Data visualization tools, such as sea-level rise maps and risk mapping, are powerful for motivating governments and businesses to act by making 'invisible' or future risks tangible.
• Inclusive communication requires active efforts to amplify the voices of marginalized groups, such as women and youth, through tools like community radio, participatory theatre, and training in video production.
• The use of 'attribution analysis' allows communicators to scientifically determine the extent to which human-induced climate change influenced a specific extreme weather event, enhancing the credibility of their messaging.
• Digital Information and Communication Technologies (ICTs) can reduce the carbon footprint of climate mobilization by replacing expensive travel with virtual meetings, though access remains limited by gender and rural-urban divides.

APA

Dupar, M., McNamara, L., Pacha, M. J., & Rye, C. (2019). Communiquer sur le changement climatique : Un guide du praticien. Climate and Development Knowledge Network. https://cdkn.org/sites/default/files/files/CDKN-Guide-pour-Communiquer-sur-le-changement-climatique_Francais.pdf

Chicago

Dupar, Mairi, Lisa McNamara, Maria Jose Pacha, and Charlotte Rye. Communiquer sur le changement climatique : Un guide du praticien. Climate and Development Knowledge Network, 2019. https://cdkn.org/sites/default/files/files/CDKN-Guide-pour-Communiquer-sur-le-changement-climatique_Francais.pdf.

Wikipedia

{{cite report |last1=Dupar |first1=Mairi |last2=McNamara |first2=Lisa |last3=Pacha |first3=Maria Jose |last4=Rye |first4=Charlotte |title=Communiquer sur le changement climatique : Un guide du praticien |publisher=Climate and Development Knowledge Network |date=2019 |url=https://cdkn.org/sites/default/files/files/CDKN-Guide-pour-Communiquer-sur-le-changement-climatique_Francais.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{dupar2019communiquer, author = {Dupar, Mairi and McNamara, Lisa and Pacha, Maria Jose and Rye, Charlotte}, title = {{Communiquer sur le changement climatique : Un guide du praticien}}, institution = {Climate and Development Knowledge Network}, year = {2019}, url = {https://cdkn.org/sites/default/files/files/CDKN-Guide-pour-Communiquer-sur-le-changement-climatique_Francais.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }