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This policy briefing examines the role of skills governance within South Africa's Technical and Vocational Education and Training (TVET) ecosystem to support the emerging green hydrogen (GH2) economy. It advocates for a shift from a jobs-centric education model to one based on 'economic wellbeing,' which integrates paid work with caregiving, environmental stewardship, and state infrastructure. The document proposes systemic innovations, including the use of green economy skills incubator hubs, innovative financing like social impact bonds, and the implementation of a Universal Basic Dividend (UBD) to ensure the wealth generated from common resources in the GH2 transition is equitably distributed.

The Green Economy Coalition and the Wellbeing Economy Alliance (WEAll) are seeking a UK-based professional to lead an initiative to create a public narrative for economic transformation. The project aims to move beyond the crisis-focused language of NGOs and scientists by convening high-profile communicators from the advertising, marketing, and cultural sectors to make a sustainable and just economy feel "real, relevant and desirable to the average citizen."