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In this 2011 commencement speech at the University of California at Berkeley, Amory Lovins advocates for "applied hope"—a pragmatic, action-oriented approach to solving global crises. He argues that the most effective way to improve the future is through tangible, scalable solutions that leverage resource efficiency to turn scarcity into abundance. Lovins envisions a future where oil, coal, and nuclear energy are phased out in favor of energy efficiency, distributed renewables, and combined-heat-and-power, leading to stabilized global climates and the end of energy-driven conflicts.

The document presents a vision of "applied hope," which Lovins defines as a deliberate choice to act on the conviction that practical, scalable solutions can improve the world. He argues against passive optimism and pervasive dread, advocating instead for "integrative design" and "advanced resource efficiency" to phase out fossil fuels and nuclear energy. Lovins envisions a future where carbon emissions decline profitably, biodiversity recovers, and global stability is achieved by treating the world's problems as interconnected systems rather than isolated issues.

In a 2007 speech, Amory B. Lovins advocates for 'linked, multiplying solutions' to global problems, envisioning a future where energy efficiency, distributed renewables, and advanced biofuels replace oil, coal, and nuclear power. He describes a world where carbon emissions decline profitably, resource waste is eliminated through biomimicry and integrative engineering, and global stability is achieved through the removal of energy-driven conflicts and the adoption of a resource-efficient human population.

The report proposes 'natural capitalism' as a new economic model where businesses profit by radically increasing resource productivity, eliminating waste, shifting from selling products to providing services, and investing in the restoration of natural capital. It argues that the current industrial model is logically flawed because it liquidates the ecosystem services upon which all life depends. By applying whole-systems thinking, the authors claim companies can achieve significant cost savings and competitive advantages, citing examples from firms like Southwire, Dow, and Interface. The text suggests that while governments can support this transition through tax policy, corporations possess the necessary agility and resources to lead the effort to heal the planet.

The text proposes 'natural capitalism' as a successor to the current industrial system, which the authors claim liquidates natural capital and treats it as income. It outlines four core strategies—radical resource productivity, biomimicry, a service and flow economy, and investing in natural capital—to decouple economic growth from environmental degradation. The document emphasizes that the limiting factor for future prosperity is no longer industrial capacity but the availability of life-supporting ecosystem services.

The text outlines six categories for increasing industrial energy and material productivity: design, new technologies, controls, corporate culture, new processes, and saving materials. It advocates for a shift from linear 'once-through' material flows to circular systems inspired by nature (biomimicry), suggesting that systematic application of these efficiencies could reduce total material flows by a factor of one hundred or more.

The report proposes 'Natural Capitalism' as an alternative to the traditional border economy based on cheap labor and lax environmental controls. It outlines four shifts for businesses: increasing resource productivity, adopting biologically inspired closed-loop production, moving to a solutions-based service model, and reinvesting in natural capital. The document emphasizes that global supply chain pressures and consumer perceptions are forcing suppliers, including maquiladoras, to improve environmental performance to remain competitive. It further extends these principles to community development, distinguishing between 'expansion' (physical growth) and 'development' (betterment), and suggests strategies like import substitution, vendor matching, and waste-matching to increase local wealth without increasing environmental throughput.

This fact sheet outlines RMI's history of developing market-based solutions for energy efficiency and climate protection. Key achievements include the creation of the Hypercar concept to reduce oil dependence, the development of the Natural Capitalism framework for sustainable business, and the establishment of the LEED green building rating system. The organization has also worked extensively on military energy security, water efficiency, and the promotion of decentralized low-carbon power generation over nuclear energy.