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The report proposes 'Natural Capitalism' as an alternative to the traditional border economy based on cheap labor and lax environmental controls. It outlines four shifts for businesses: increasing resource productivity, adopting biologically inspired closed-loop production, moving to a solutions-based service model, and reinvesting in natural capital. The document emphasizes that global supply chain pressures and consumer perceptions are forcing suppliers, including maquiladoras, to improve environmental performance to remain competitive. It further extends these principles to community development, distinguishing between 'expansion' (physical growth) and 'development' (betterment), and suggests strategies like import substitution, vendor matching, and waste-matching to increase local wealth without increasing environmental throughput.