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The document outlines a framework for companies in coastal and marine tourism—specifically those involved in site planning, construction, and operation—to align with a nature-positive global goal. It advocates for the adoption of the AR3T Action Framework (Avoid, Reduce, Restore and Regenerate, Transform) to mitigate impacts on marine biodiversity and coastal habitats. The briefing provides specific operational guidance, such as avoiding infrastructure in migratory pathways, reducing light and noise pollution during construction, and implementing nature-based designs like reef modules to restore degraded habitats. It emphasizes that transitioning to nature-positive business models can create significant economic opportunities, citing a World Economic Forum estimate of up to US $10.1T in new business opportunities and 395 million jobs by 2030.