TOWARDS NATURE POSITIVE FOR THE OCEAN PATHWAYS FOR CORPORATE CONTRIBUTIONS SECTOR SUMMARY: COASTAL & MARINE TOURISM SECTOR

The document outlines a framework for companies in coastal and marine tourism—specifically those involved in site planning, construction, and operation—to align with a nature-positive global goal. It advocates for the adoption of the AR3T Action Framework (Avoid, Reduce, Restore and Regenerate, Transform) to mitigate impacts on marine biodiversity and coastal habitats. The briefing provides specific operational guidance, such as avoiding infrastructure in migratory pathways, reducing light and noise pollution during construction, and implementing nature-based designs like reef modules to restore degraded habitats. It emphasizes that transitioning to nature-positive business models can create significant economic opportunities, citing a World Economic Forum estimate of up to US $10.1T in new business opportunities and 395 million jobs by 2030.

• The coastal and marine tourism sector is a major economic driver, with 50% of global tourism occurring near the sea, and it is projected to become the largest ocean economy sector by share of GDP by 2030.
• Corporate failure to address ocean health poses a significant financial risk, with an estimated $8.4 trillion of assets and revenues in blue economy sectors at risk globally.
• The document recommends the AR3T Action Framework, which directs companies to Avoid future impacts, Reduce unavoidable impacts, Restore and Regenerate ecosystems, and Transform broader social and economic systems.
• For site planning and construction, the briefing advises avoiding the conversion of natural habitats and siting infrastructure away from migratory pathways, protected areas, and high-tide beach zones.
• Operational recommendations for hotels and vessels include reducing light and noise pollution, avoiding anchoring in biodiverse or protected areas, and regulating vessel speeds to prevent wildlife collisions.
• Restorative actions include the use of artificial reef modules to repair degraded habitats and provide coastal resilience, as well as prioritizing the planting of native vegetation to maintain dune stability.
• Transitioning to nature-positive models is presented as an economic opportunity that could generate up to US $10.1 trillion in new business opportunities and 395 million jobs by 2030.

APA

Carrow, A. W., Lynch, L., & Kroner, R. G. (n.d.). TOWARDS NATURE POSITIVE FOR THE OCEAN PATHWAYS FOR CORPORATE CONTRIBUTIONS SECTOR SUMMARY: COASTAL & MARINE TOURISM SECTOR. WWF International. https://www.worldwildlife.org/documents/2378/NPOP_coastal_tourism_brief_WWF_updated_5.4.26_1.pdf

Chicago

Carrow, Alanna Waldman, Lauren Lynch, and Rachel Golden Kroner. TOWARDS NATURE POSITIVE FOR THE OCEAN PATHWAYS FOR CORPORATE CONTRIBUTIONS SECTOR SUMMARY: COASTAL & MARINE TOURISM SECTOR. WWF International, n.d. https://www.worldwildlife.org/documents/2378/NPOP_coastal_tourism_brief_WWF_updated_5.4.26_1.pdf.

Wikipedia

{{cite report |last1=Carrow |first1=Alanna Waldman |last2=Lynch |first2=Lauren |last3=Kroner |first3=Rachel Golden |title=TOWARDS NATURE POSITIVE FOR THE OCEAN PATHWAYS FOR CORPORATE CONTRIBUTIONS SECTOR SUMMARY: COASTAL & MARINE TOURISM SECTOR |publisher=WWF International |url=https://www.worldwildlife.org/documents/2378/NPOP_coastal_tourism_brief_WWF_updated_5.4.26_1.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{carrowndtowards, author = {Carrow, Alanna Waldman and Lynch, Lauren and Kroner, Rachel Golden}, title = {{TOWARDS NATURE POSITIVE FOR THE OCEAN PATHWAYS FOR CORPORATE CONTRIBUTIONS SECTOR SUMMARY: COASTAL \& MARINE TOURISM SECTOR}}, institution = {WWF International}, url = {https://www.worldwildlife.org/documents/2378/NPOP_coastal_tourism_brief_WWF_updated_5.4.26_1.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }