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The report finds that greenwashing is rampant in the food sector, particularly among high-emission meat and dairy companies. It highlights the use of vague or misleading terms like 'carbon neutral' and 'climate positive' to influence consumer behavior, noting that a significant portion of consumers in the UK and Germany are more likely to purchase products with such labels.

The report identifies widespread greenwashing in the food sector, particularly among major meat and dairy producers. It highlights the use of misleading labels like 'carbon neutral' and 'net zero', the reliance on carbon offsetting over absolute emissions reductions, and the use of idyllic imagery to mask intensive farming practices. Polling in the UK and Germany shows that while consumers are concerned about greenwashing, they are still influenced by these claims in their purchasing decisions. The document calls for stricter government regulation of green claims and a systemic transformation of the food system to reduce greenhouse gas emissions.

The report argues that the UK's current vehicle taxation system is insufficient to meet legal air quality limits and the 2040 target for banning new internal combustion engine vehicles. It proposes a three-tiered strategy: mandating charging Clean Air Zones in the short term, replacing the plug-in grant with a time-limited VAT rebate for ULEVs in the medium term, and developing a road-user charging system in the long term to replace eroding fuel duty revenues.