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The WWF-SASSI fact sheet is a consumer guide that classifies seafood species based on their sustainability and legal status in South Africa. It uses a traffic-light system—Green (Best Choice), Orange (Think Twice), and Red (Don't Buy)—to help consumers make informed choices based on species health, fishing methods, and management effectiveness. The guide highlights specific species, such as SA trawled hake as an example of MSC eco-labelled wild-caught seafood, and warns against purchasing 'no-sale' or specially protected species listed in red with a dark background.

The WWF-SASSI Consumer Seafood Guide is a reference tool that categorizes seafood into three sustainability levels: Green (Best Choice), Orange (Think Twice), and Red (Don't Buy). It emphasizes that sustainability depends on the species, the method of capture or farming, and the geographic origin of the seafood. The guide provides specific examples of sustainable and unsustainable seafood, such as MSC-certified SA trawled hake (Green) and various 'No Sale' species that are illegal to sell in South Africa.

The guide advises consumers to first consider car-free alternatives to reduce costs and carbon emissions. For those who need a vehicle, it recommends the lowest-emission option, noting that EVs produce less than half the lifetime heat-trapping emissions of gasoline cars. It discusses the trade-offs between battery size and cost, explains three levels of charging (Level 1, Level 2, and DC fast charging), and addresses the impact of cold weather on battery range.

The document highlights the link between cocoa cultivation and dramatic forest loss in key producing regions, specifically noting that cocoa is the top driver of deforestation in Ivory Coast and Ghana. While it acknowledges a commitment by major chocolate companies and the governments of Ivory Coast and Ghana to 'No New Deforestation' in West Africa, it argues that this effort must be expanded globally to protect biodiversity in countries like Cameroon, Indonesia, and Peru. The guide encourages consumers to use a scoring system based on three criteria: participation in the West African pact, adoption of worldwide shade-grown agroforestry policies, and a global commitment to refuse deforestation cocoa.

The report analyzes the CO2 emissions of air, rail, automobile, and motor coach travel for U.S. vacations, concluding that motor coaches and trains are generally the greenest options, while solo driving and first-class flights are the most polluting.

The Union of Concerned Scientists (UCS) analysis indicates that motor coaches and trains are generally the lowest-emission travel options, while first-class flights and large SUVs produce the highest carbon footprints. The guide emphasizes that the greenest choice depends on the number of travelers and the distance of the trip; for example, while solo travelers are encouraged to avoid cars, cars become a low-carbon option for larger groups. To further reduce emissions, the document recommends nonstop flights, fuel-efficient rental cars, and avoiding peak traffic periods.

The guide advises consumers to avoid purchasing items made from endangered species, such as beluga caviar, ivory, rhino horn, shahtoosh, pangolin and sea turtle leather, big cat furs, and tortoiseshell. It highlights the illegal nature of these trades and the ecological threats they pose, including the extinction of the Caspian Sea beluga sturgeon and the poaching of over 1 million pangolins over a decade. For certain items like exotic pets, coral, crocodile leather, and rare succulents, the guide recommends extreme caution, urging buyers to verify legality, permits, and sustainable sourcing to avoid supporting illegal wild-harvesting in regions such as Mexico and South Africa.

The guide outlines five ways to reduce the environmental footprint of consumption: reducing food waste, mindful consumption of high-impact foods, choosing certified sustainable products, engaging with local food producers, and advocating for conservation policies.

The document highlights that wildlife trafficking is the third-largest form of illicit commerce and a primary threat to endangered species. It urges travelers to verify the legality and sustainability of products like ivory, rhino horn, and tiger parts, noting that such purchases often fund organized crime. The guide details specific threats to tigers, sea turtles, and elephants, while showcasing conservation efforts such as thermal imaging technology in Kenya and Zambia and partnerships with social media platforms to curb online trafficking.