The New Business Climate
Summary
The document argues that proactive action on climate change can reduce costs, mitigate risks, and create competitive advantages. It outlines short-term strategies like emission tracking and 'no-regrets' energy efficiency, and long-term investments in clean technology and carbon trading. It emphasizes 'whole-systems thinking' to achieve radical resource efficiency and provides case studies of companies like BP, Dow, and Interface that have integrated sustainability into their business models.
Key insights
- Proactive 'early action' to reduce emissions allows companies to influence future regulatory structures in favor of flexible, market-based regulations rather than rigid command-and-control approaches.
- Implementing 'no-regrets' energy efficiency measures in buildings, factories, and vehicles often provides sufficient cost savings to justify implementation on an economic basis alone.
- A least-cost emission reduction strategy involves implementing all internal measures that cost less than the market price of carbon offsets and purchasing offsets for the remaining requirements.
- Radical resource efficiency, seeking 75–90 percent improvements, is achievable through 'whole-systems thinking' early in the design process, which optimizes the entire system rather than sub-optimizing components in isolation.
- Distributed generation (DG) using small turbines or fuel cells can provide high-reliability power and heat, reducing GHG emissions compared to centralized power generation.
- The 'payback gap' is a significant barrier to energy efficiency, where managers demand extremely fast paybacks (e.g., 1.5 years) due to perceived risk, ignoring the long-term return on investment.
- Performance contracting allows companies to finance energy-efficiency projects by using actual energy savings to pay for equipment, installation, and maintenance services via an Energy Service Company (ESCo).
- BP Amoco achieved its goal of reducing emissions by 10 percent below 1990 levels eight years ahead of its 2010 target at a negative net cost (a profit) using an internal carbon trading system.
- Dow Chemical's 'Waste Reduction Always Pays' (WRAP) initiative demonstrated that harvesting collective employee knowledge for efficiency opportunities can yield high returns, with some projects averaging a 204 percent annual return between 1983 and 1993.
- Interface Inc. created the Solenium carpet line, certified as 'climate neutral' by the Climate Neutral Network, by combining solar energy, improved product design, and external carbon offsets.
- Royal Dutch Shell implemented the Shell Tradable Emissions Permit System (STEPS) to achieve least-cost abatement across its business units and integrated a carbon penalty ($5/mtC to 2010, $20/mtC thereafter) into financial projections for new projects.
- Shaklee Corporation became the first climate-neutral company in the U.S. by balancing internal demand-side management with external offsets, including rural solar electrification in India and Sri Lanka.
- DuPont reduced its GHG emissions by 63 percent below 1990 levels as of early 2002, largely through investments in fluorochemical and N2O emission reduction.
- ABB focuses on the market for distributed energy generation, investing in high-voltage direct current (HVDC) transmission systems that carry up to five times more power with 20–30 percent less energy loss than conventional systems.
Cite the original document
- APA
- Swisher, J., Parrot, K., Gage, P., Page, C., Wilkinson, R., & Payne, D. (2002). The New Business Climate. RMI. https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_E02-17_NewBusinessClimate-.pdf
- Chicago
- Swisher, Joel, Kate Parrot, Peter Gage, Christina Page, Robert Wilkinson, and David Payne. The New Business Climate. RMI, 2002. https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_E02-17_NewBusinessClimate-.pdf.
- Wikipedia
- {{cite report |last1=Swisher |first1=Joel |last2=Parrot |first2=Kate |last3=Gage |first3=Peter |last4=Page |first4=Christina |last5=Wilkinson |first5=Robert |last6=Payne |first6=David |title=The New Business Climate |publisher=RMI |date=2002 |url=https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_E02-17_NewBusinessClimate-.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}
- BibTeX
- @techreport{swisher2002new, author = {Swisher, Joel and Parrot, Kate and Gage, Peter and Page, Christina and Wilkinson, Robert and Payne, David}, title = {{The New Business Climate}}, institution = {RMI}, year = {2002}, url = {https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_E02-17_NewBusinessClimate-.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }
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