Green Economy Coalition Vison, goal, objectives, theory of change, strategy and work

The Green Economy Coalition (GEC) aims to mainstream the green economy concept by 2020, focusing on environmental limits, equity, and inclusion. Its strategy centers on four core activities: global advocacy to build a 'compelling story' of transition, collaborative action across five policy building blocks (measurement, finance, sectors, fairness, and nature), mobilizing national action through regional hubs, and expanding its network to 100 collaborating organizations. The GEC seeks to influence global institutions and national governments to adopt new economic performance measures, reform the finance sector, and integrate social fairness into green planning.

• The GEC intends to mainstream the global green economy concept by 2020, defining it as an economy that "reduces inequality and poverty, increases the inclusion of all stakeholders and respects environmental limits."
• The coalition has identified five specific policy areas for transformative enabling policy by 2020: new measures of economic performance, finance sector development for green investment, improved sector transitions (specifically for SMEs), economic democracy and fairness, and tools to support the natural world.
• The GEC's 'Measure What Matters' initiative seeks to redefine economic success beyond profit and GDP to include "people's wellbeing and the health of the planet," utilizing the Sustainable Development Goals (SDGs) to catalyze these frameworks.
• To address the negative impacts of financialization and short-term speculation, the GEC aims to reform the finance sector to ensure investment flows to "poorest countries and communities first."
• The coalition argues that fairness and inclusivity must be central to green policy to prevent continued inequality, proposing an "SDG test" in green economy planning to ensure a just transition.
• The GEC plans to mobilize national action by launching hubs and multi-stakeholder policy processes in specific countries, including India, Caribbean, South Africa, Senegal, Uganda, Mongolia, and Peru.
• The organization's growth targets for 2020 include expanding to 100 collaborating organizations, establishing a secretariat of 10 people, and doubling its funding from diverse government and foundation sources.

APA

Green Economy Coalition (n.d.). Green Economy Coalition Vison, goal, objectives, theory of change, strategy and work. https://www.greeneconomycoalition.org/assets/reports/GEC-Reports/GEC-network-vision-2016-2020-F.pdf

Chicago

Green Economy Coalition. Green Economy Coalition Vison, goal, objectives, theory of change, strategy and work. n.d. https://www.greeneconomycoalition.org/assets/reports/GEC-Reports/GEC-network-vision-2016-2020-F.pdf.

Wikipedia

{{cite report |author=Green Economy Coalition |title=Green Economy Coalition Vison, goal, objectives, theory of change, strategy and work |url=https://www.greeneconomycoalition.org/assets/reports/GEC-Reports/GEC-network-vision-2016-2020-F.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{greeneconomycoalitionndgreen, author = {{Green Economy Coalition}}, title = {{Green Economy Coalition Vison, goal, objectives, theory of change, strategy and work}}, institution = {Green Economy Coalition}, url = {https://www.greeneconomycoalition.org/assets/reports/GEC-Reports/GEC-network-vision-2016-2020-F.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }