Desmontando mitos del clima para meteorólogos televisivos

The document argues that television meteorologists are uniquely positioned as trusted scientific sources to combat climate misinformation. It introduces 'psychological inoculation'—exposing audiences to the techniques of disinformation to build cognitive resistance—and provides a specific 'Fact-Myth-Fallacy-Fact' structure for debunking. The guide details the FLICC taxonomy (Fake experts, Logical fallacies, Impossible expectations, Cherry picking, and Conspiracy theories) and applies it to common climate myths, such as the claim that the sun causes current warming or that climate models are unreliable.

• Television meteorologists are highly effective communicators of climate science because they are often the only named scientists in newsrooms and are viewed as accessible and trusted sources by diverse audiences.
• Psychological inoculation is a method used to build 'cognitive antibodies' by exposing people to examples of disinformation techniques and their refutations, helping them resist misinformation in the future.
• Climate misinformation can undermine public support for mitigation efforts and cancel out the impact of accurate scientific messaging if the contradictions are not explicitly resolved.
• The 'pluralistic ignorance' phenomenon often prevents meteorologists from discussing climate change due to fear of judgment, despite the fact that 70% of Americans believe climate change is occurring and 62% of meteorologists who do report on it receive positive responses.
• Effective debunking should follow a specific 'Fact-Myth-Fallacy-Fact' structure to ensure the scientific truth is prioritized and the deceptive technique is exposed.
• The FLICC taxonomy categorizes five primary scientific denial techniques: Fake experts, Logical fallacies, Impossible expectations, Cherry picking, and Conspiracy theories.
• Common climate myths are debunked using the FLICC framework: for example, the claim that the sun causes current warming is a 'fallacy of incomplete evidence' because the sun has cooled over the last 35 years while Earth has warmed.
• The claim that plants and animals can adapt to current warming is a 'false equivalence' because current human-caused changes are occurring over decades, whereas past natural changes took hundreds of thousands of years.

APA

Orr, M., Cook, J., Borth, A., Sublette, S., Maibach, E., Lewandowsky, S., Lindmeier, B., & Falcón, J. T. (n.d.). Desmontando mitos del clima para meteorólogos televisivos. Center for Climate Change Communication. https://climatecommunication.gmu.edu/wp-content/uploads/2024/03/Handbook_Spanish.pdf

Chicago

Orr, Margaret, John Cook, Amanda Borth, Sean Sublette, Ed Maibach, Stephan Lewandowsky, Bob Lindmeier, and Joseph Trujillo Falcón. Desmontando mitos del clima para meteorólogos televisivos. Center for Climate Change Communication, n.d. https://climatecommunication.gmu.edu/wp-content/uploads/2024/03/Handbook_Spanish.pdf.

Wikipedia

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BibTeX

@techreport{orrnddesmontando, author = {Orr, Margaret and Cook, John and Borth, Amanda and Sublette, Sean and Maibach, Ed and Lewandowsky, Stephan and Lindmeier, Bob and Falcón, Joseph Trujillo}, title = {{Desmontando mitos del clima para meteorólogos televisivos}}, institution = {Center for Climate Change Communication}, url = {https://climatecommunication.gmu.edu/wp-content/uploads/2024/03/Handbook_Spanish.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }