Communicating climate change: A practitioner’s guide

The guide outlines strategies for climate communication in low- and middle-income countries, emphasizing the need to frame climate action as a tool for poverty reduction and sustainable development. It advocates for 'co-production' of knowledge, the use of diverse messengers, and the application of social marketing techniques to drive policy and behavioral change. Key recommendations include using 'demonstration effects' to show tangible resilience solutions, employing data visualization and mapping to make invisible risks visible, and leveraging ICTs to amplify under-represented voices. The document also addresses the importance of scientific accuracy when attributing extreme weather events to climate change and warns against the financial risks of 'stranded assets' in fossil fuel-dependent economies.

• Audiences in developing countries generally do not need to be convinced that climate change is occurring because they observe the evidence directly; instead, they require help to 'make sense' of these experiences within a scientific context.
• Effective climate communication in developing regions should frame the issue around development benefits, specifically how climate-compatible development can help lift people out of poverty.

APA

Dupar, M. (2019). Communicating climate change: A practitioner’s guide. Climate and Development Knowledge Network. https://cdkn.org/sites/default/files/files/CDKN-Communicating-Climate-Change-guide-2019-revised-version.pdf

Chicago

Dupar, Mairi. Communicating climate change: A practitioner’s guide. Climate and Development Knowledge Network, 2019. https://cdkn.org/sites/default/files/files/CDKN-Communicating-Climate-Change-guide-2019-revised-version.pdf.

Wikipedia

{{cite report |last1=Dupar |first1=Mairi |title=Communicating climate change: A practitioner’s guide |publisher=Climate and Development Knowledge Network |date=2019 |url=https://cdkn.org/sites/default/files/files/CDKN-Communicating-Climate-Change-guide-2019-revised-version.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{dupar2019communicating, author = {Dupar, Mairi}, title = {{Communicating climate change: A practitioner’s guide}}, institution = {Climate and Development Knowledge Network}, year = {2019}, url = {https://cdkn.org/sites/default/files/files/CDKN-Communicating-Climate-Change-guide-2019-revised-version.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }