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339 documents from Changing Markets Foundation
Unser täglich Greenwashing: Eine Analyse irreführender Angaben der Lebensmittelbranche
The report identifies widespread greenwashing in the food industry, particularly among high-emission meat and dairy producers. It combines a market study of corporate claims with a YouGov survey showing that a significant portion of consumers in Germany and the UK are influenced by 'climate-neutral' labels, despite low overall trust in sustainability claims for animal products.
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Document type: Report
Feeding Us Greenwash
The report identifies widespread greenwashing in the food sector, particularly among major meat and dairy producers. It highlights the use of misleading labels like 'carbon neutral' and 'net zero', the reliance on carbon offsetting over absolute emissions reductions, and the use of idyllic imagery to mask intensive farming practices. Polling in the UK and Germany shows that while consumers are concerned about greenwashing, they are still influenced by these claims in their purchasing decisions. The document calls for stricter government regulation of green claims and a systemic transformation of the food system to reduce greenhouse gas emissions.
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Document type: Report
Trashion : The stealth export of waste plastic clothes to Kenya
The report exposes how the used-clothing trade is used by the Global North to export plastic waste to Kenya. It estimates that over 300 million items of synthetic, unsellable clothing are exported to Kenya annually, leading to severe environmental pollution in the Nairobi River and at dumpsites like Dandora. The investigation highlights the failure of sorting at the source and the role of recycling companies that claim circularity while exporting waste. It recommends the implementation of Extended Producer Responsibility (EPR) schemes, eco-design requirements, and a virgin plastic tax to curb overproduction and the export of synthetic waste.
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Document type: Report
Trashion : The stealth export of waste plastic clothes to Kenya
The report exposes how the used-clothing trade from the EU and UK to Kenya is used to export plastic waste, with an estimated 307 million synthetic items becoming waste annually in Kenya. It highlights the failure of sorting processes, the role of recycling companies in exporting unsellable clothing, and the resulting pollution of Kenyan landfills and waterways.
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Document type: Executive summary
Trashion : L’exportation cachée de vêtements usagés en plastique à destination du Kenya
The report reveals that a significant portion of second-hand clothing exported to Kenya consists of unusable synthetic fibers, effectively bypassing plastic waste export restrictions. In 2021, an estimated 307 million items of plastic-based clothing exported to Kenya were unusable waste. These items often end up in landfills, the Nairobi River, or are burned as fuel, releasing toxic fumes. The document criticizes the 'fast fashion' model and the lack of sorting at the source by EU and UK exporters, noting that some recycling companies signed onto sustainability initiatives are simultaneously exporting waste. It calls for global legislation, including extended producer responsibility and plastic taxes, to end the export of plastic clothing waste to the Global South.
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Document type: Executive summary
Trashion : Usafirishaji wa Kisiri wa nguo za plastiki nchini Kenya
The report reveals that a significant portion of second-hand clothing exported to Kenya consists of low-quality synthetic textiles that function as plastic waste. It estimates that up to 307 million synthetic textile items are shipped to Kenya annually, many of which end up in landfills, the Nairobi River, or are burned as fuel. The document argues that the 'fast fashion' business model relies on this irresponsible disposal and calls for comprehensive EU legislation, including Extended Producer Responsibility and plastic taxes, to hold brands accountable.
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Document type: Executive summary
HOT MONEY
The report finds that 40 financial institutions fund a combined methane footprint that could exceed 503 Mt CO2e. It highlights a significant gap between the climate commitments of the countries where these institutions are domiciled and the institutions' own internal policies, which are described as weak or non-existent regarding agri-methane.
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Document type: Report
EU Textile Strategy and the Crucial Role of Extended Producer Responsibility
The document outlines the environmental crisis caused by fast fashion, specifically the over-reliance on fossil-fuel derived synthetics and the failure of current recycling systems. It proposes that the EU implement Extended Producer Responsibility (EPR) schemes to shift waste management costs from municipalities to producers. Key recommendations include harmonising performance targets at the EU level, using eco-modulated fees to incentivise better product design, and prioritising waste prevention and reuse over recycling. The briefing also suggests complementary policies such as a virgin plastic tax and bans on hazardous chemicals to further reduce overproduction and environmental impact.
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Document type: Briefing
HIGH STEAKS : HOW FOCUSING ON AGRICULTURE CAN ENSURE THE EU MEETS ITS METHANE-REDUCTION GOALS
The briefing, based on a CE Delft study, finds that the EU could reduce domestic methane emissions by 49-68% by 2030 if all available mitigation measures are implemented. Agriculture is the largest source of EU methane, contributing 53% of emissions (8 Mt/year), yet it is the most neglected sector in current policy, with only a 3.7% reduction expected under business-as-usual trends. The most significant reduction potential comes from shifting consumer diets toward lower meat and dairy consumption, which alone could reduce total EU methane emissions by 15-19%. Technical measures, including feed additives and manure management, offer further reductions, though they are less impactful than dietary shifts. The document recommends that the EU set science-aligned methane targets for agriculture, promote plant-rich diets through the Sustainable Food Systems Framework Law, and impose binding methane-reporting and reduction targets on corporations.
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Document type: Briefing
RE: Meat and dairy industries methane emissions
The Changing Markets Foundation and partner organisations call on Arla Foods to address its methane emissions, estimating the company's methane output at 0.3 million tonnes. The letter highlights a systemic lack of transparency in the meat and dairy sector, noting that 15 major companies produce methane emissions equivalent to over 80% of the European Union's total methane footprint. The authors recommend that Arla set absolute emissions reduction targets aligned with a 1.5°C limit, report methane emissions separately from overall GHG emissions, reduce animal numbers in supply chains, and align lobbying efforts with global climate goals.
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Document type: Statement
RE: Meat and dairy industries methane emissions
Changing Markets Foundation and partner organisations write to Danish Crown to highlight the company's estimated methane emissions and advocate for the adoption of absolute emission reduction targets, separate methane reporting, and a reduction in livestock numbers to align with the 1.5°C global warming limit.
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Document type: Statement
RE: Meat and dairy industries methane emissions
The Changing Markets Foundation and partner organisations write to Danone's CEO to highlight the company's methane emissions and demand a shift toward absolute emissions reductions, separate methane targets, and increased supply chain transparency.
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Document type: Statement
RE: Meat and dairy industries methane emissions
The Changing Markets Foundation and partner organizations inform the Dairy Farmers of America (DFA) that their estimated methane emissions are 0.9 million tonnes, contributing to a broader trend where major meat and dairy companies fail to disclose supply chain methane emissions. The letter demands that DFA set absolute emissions reduction targets aligned with a 1.5°C limit, establish separate methane targets, reduce animal numbers in supply chains, and align with UN standards for corporate net-zero pledges.
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Document type: Statement
RE: Meat and dairy industries methane emissions
Changing Markets Foundation and partner organizations call on DMK to adopt absolute emissions reduction targets, specifically for methane, and to disclose supply chain emissions. The letter highlights that DMK's estimated methane emissions are 0.1 million tonnes and notes a general lack of transparency among the 15 largest meat and dairy companies, whose combined methane emissions represent over 80% of the European Union's methane footprint.
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Document type: Statement
RE: Meat and dairy industries methane emissions
The letter presents findings that 15 major meat and dairy companies, including Fonterra, emit roughly 12.8 million tonnes of methane, representing 3.4% of global anthropogenic methane emissions. It highlights a lack of transparency regarding supply chain methane emissions and recommends that companies set absolute reduction targets aligned with a 1.5°C limit, establish separate methane targets, reduce animal numbers in supply chains, and support sustainable diet policies.
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Document type: Statement
RE: Meat and dairy industries methane emissions
The Changing Markets Foundation and partner organisations inform FrieslandCampina that its estimated methane emissions are 0.3 million tonnes, contributing to a broader trend where major meat and dairy companies fail to disclose supply chain methane. The letter demands that the company set absolute emissions reduction targets aligned with a 1.5°C limit, report methane separately from other greenhouse gases, and reduce the number of animals in its supply chains.
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Document type: Statement
RE: Meat and dairy industries methane emissions
The Changing Markets Foundation and partner organisations call on JBS Foods to adopt absolute emissions reduction targets and separate methane targets, noting that JBS's estimated methane emissions are 4.8 million tonnes.
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Document type: Statement
RE: Meat and dairy industries methane emissions
The document is a formal letter to the CEO of Lactalis Group calling for urgent action to reduce methane emissions. It cites research showing that 15 major meat and dairy companies emit roughly 12.8 million tonnes of methane, representing over 80% of the European Union's methane footprint. The authors highlight that Lactalis' methane emissions are estimated at 0.5 million tonnes and criticize the company for not reporting methane emissions separately. The letter recommends that the company set absolute emissions reduction targets aligned with a 1.5°C limit, disclose Scope 3 emissions, reduce animal numbers in supply chains, and align lobbying efforts with global climate goals.
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Document type: Statement
RE: Meat and dairy industries methane emissions
The Changing Markets Foundation and partner organisations write to Marfrig CEO Rui Mendonça Junior to demand urgent action on methane emissions. Citing their 'Emissions Impossible: Methane Edition' report, they estimate Marfrig's methane emissions at 1.9 million tonnes and highlight a general lack of transparency across the meat and dairy industry regarding supply chain methane. The letter recommends that Marfrig set absolute emissions reduction targets aligned with a 1.5°C limit, establish separate methane targets, reduce animal numbers in supply chains, and support sustainable diet policies.
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Document type: Statement
RE: Meat and dairy industries methane emissions
The Changing Markets Foundation and partner organisations call on Nestlé to address its methane emissions, noting that the company does not separately report methane from its supply chains. The letter references a report finding that 15 major meat and dairy companies emit roughly 12.8 million tonnes of methane, and recommends that Nestlé set absolute emissions reduction targets aligned with a 1.5°C limit, reduce animal numbers in its supply chains, and implement a just transition plan for farmers and workers.
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Document type: Statement