1 result — Climate Insights Directory

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intitle:: The document title intitle:"climate education"
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insummary:: Summary and key findings insummary:"conflict of interest"
hasconcept:: Climate tags, frame/perspective and analysis type hasconcept:"Climate Justice"
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DateDocumentOrganization and typeRegions

5 August 2014
Driving adoption of payments for ecosystem services through social marketing, Veracruz, Mexico
This policy brief describes a social marketing 'Pride' campaign implemented by Pronatura Veracruz and Rare in the Actopan municipality of Veracruz, Mexico. The initiative aimed to increase landowner participation in Mexico's national Payments for Ecosystem Services (PES) program to protect tropical deciduous forests used as stopover habitats for migratory raptors, such as the peregrine falcon, against threats from urban development, cattle ranching, and sugar cane production.
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This summary is written by a language model reading the source document. It is not the publisher's words and is not a substitute for the original.
Themes: payments for ecosystem services deforestation biodiversity conservation social marketing
Climate and Development Knowledge Network
Document type: Policy brief
Regions: Veracruz Mexico

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