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The paper argues that explicitly weighting criteria in participatory multi-criteria evaluations allows for a 'social sensitivity' analysis that validates the robustness of sustainability assessments without forcing a consensus among stakeholders. Using a case study of the Urdaibai Estuary in the Basque Country, the authors applied a process of individual weighting followed by hierarchical cluster analysis to group social actors by their priorities. The results showed that while most groups favored conservation and limited dredging, the shipyard labor union held opposing priorities. The authors conclude that this approach facilitates social learning and mutual understanding by mapping the diversity of priorities rather than oversimplifying them into a single average value.