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WWF's U.S. Arctic Program aims to achieve 'nature-positive impacts' by 2030, focusing on four pillars: ensuring 30% of the seascape is protected, assisting 40% of coastal communities with Climate Change Adaptation Plans, ensuring 100% of wild-caught seafood is sustainably harvested, and managing Central Arctic Ocean fisheries through a precautionary and cooperative approach. The program's work includes supporting Indigenous-led conservation, developing blue finance for land protection in Bristol Bay, and establishing operational standards for shipping in the Bering Strait.

The WWF-US Oceans strategy aims to achieve nature-positive seascapes and sustainable blue economies by 2030. The approach integrates place-based conservation, the deployment of nature-based solutions for climate resilience, and the use of blue finance to shift capital away from harmful activities. Additionally, the 'Oceans Futures' initiative addresses the nexus of ocean health and geopolitical stability through predictive analytics and conflict resolution to prevent unsustainable resource extraction.