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Establishing reciprocal agreements for water and biodiversity conservation through a social marketing campaign in Quanda Watershed, Peru
This policy brief describes a social marketing 'Pride' campaign implemented by Rare and Cáritas-Peru in the Quanda Watershed of northern Peru. The initiative aimed to establish locally-governed water institutions known as Reciprocal Water Agreements to protect upstream forests and biodiversity through a system of reciprocity between upstream farmers and downstream water users.
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Document type: Policy brief
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