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Rain is Political and Other Climate Truths
The research identifies that climate disinformation in southwestern Uganda is propagated by authority figures—including politicians, religious leaders, and traditional elders—who exploit cultural norms and farmer vulnerability. Key narratives include framing climate change as a "Western agenda," carbon markets as a form of neo-colonialism, and environmental disasters as divine punishment. These narratives, combined with political greenwashing (such as promoting unsuitable eucalyptus trees or commercial crops without soil research), lead to agricultural failure, financial loss, and a distrust of scientific adaptation. The study emphasizes that countering these trends requires trust-building, youth engagement, and climate literacy programs delivered in local languages and relatable formats.
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Document type: Case study