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GeographyGuadalajara metropolitan area
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  • The Via RecreActiva is a weekly event in Guadalajara, Mexico, where over 60 kilometers of streets are closed to cars every Sunday, attracting more than 220,000 people. Since its inception in 2004, the initiative has evolved from a business-led image project into a movement for equitable public space, helping to mobilize civil society and influence municipal governance. This activism contributed to the defeat of the Via Express elevated expressway in 2010 and the eventual rise of the Citizens’ Movement party in 2015. While the program has institutionalized participatory processes and increased investment in nonmotorized mobility, challenges remain regarding gentrification, displacement, and the imbalance between private investment and public needs.

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    Themes: urban planning
    World Resources Institute

    Document type: Case study

    Regions: Guadalajara metropolitan areaGuadalajaraMexico
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