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The document argues that while affordability and aspirational appeal drive the initial purchase of advanced cookstoves, long-term adoption depends on the stove's performance and the availability of ongoing user support. Based on case studies in Kenya and Zambia, it highlights that shifting cooking habits is a complex behaviour change process requiring hands-on trials, clear manuals, and personal follow-up to prevent users from abandoning new technology in frustration.

This research paper examines the transition to advanced cookstoves in Kenya and Zambia, distinguishing between the motivations for initial purchase and the factors that ensure long-term adoption. While financial accessibility, fuel savings, and aesthetic appeal drive initial sales, the study finds that actual adoption depends on the stove's performance and the availability of post-purchase support. The authors recommend hands-on trials, high-quality manuals, and consistent fuel quality to prevent users from abandoning the technology.