{"query_echo":{"q":"","filters":{"analysis_type":["user journey mapping"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'user journey mapping' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":2,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=user+journey+mapping","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"sei-001685","url":"https://climateinsightsdirectory.org/document/sei-001685","title":"The journey to clean cooking: Practical insights from case studies in Kenya and Zambia","publisher":{"name":"Stockholm Environment Institute","organization":"stockholm-environment-institute"},"document_type":"briefing","language":"en","date_published":"2016","source_url":"https://www.sei.org/mediamanager/documents/Publications/SEI-DB-2016-Journey-clean-cooking.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document argues that while affordability and aspirational appeal drive the initial purchase of advanced cookstoves, long-term adoption depends on the stove's performance and the availability of ongoing user support. Based on case studies in Kenya and Zambia, it highlights that shifting cooking habits is a complex behaviour change process requiring hands-on trials, clear manuals, and personal follow-up to prevent users from abandoning new technology in frustration.","ai_generated":true,"unit":"sei-001685#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Adopting advanced cookstoves requires a significant shift in daily habits and cooking practices because these stoves often use different fuels, regulate temperature differently, and can alter the taste and texture of food compared to traditional biomass stoves.","ai_generated":true,"unit":"sei-001685#insight-1","date_modified":"2026-10-23"},{"text":"The primary motivations for purchasing an advanced stove are the potential to save money or fuel, increased convenience, and the aesthetic or aspirational appeal of owning modern technology.","ai_generated":true,"unit":"sei-001685#insight-2","date_modified":"2026-10-23"},{"text":"There is a disconnect between the factors that motivate the initial purchase and those that ensure long-term adoption; once a stove is in use, the decisive factor is whether the technology works as expected.","ai_generated":true,"unit":"sei-001685#insight-3","date_modified":"2026-10-23"},{"text":"Current sales methods often rely on quick pitches and demonstrations that do not allow users to actually cook on the stoves, leading to frustration when users discover limitations after purchase.","ai_generated":true,"unit":"sei-001685#insight-4","date_modified":"2026-10-23"},{"text":"To prevent the abandonment of advanced stoves, the document recommends providing hands-on trials before purchase, high-quality user manuals with pictures, and personal follow-up support through phone calls or visits from trusted sources.","ai_generated":true,"unit":"sei-001685#insight-5","date_modified":"2026-10-23"},{"text":"Governments can support the transition to clean cooking by providing incentives to make advanced biomass stoves and fuels like pellets affordable and available, while establishing a regulatory environment that favours clean technologies.","ai_generated":true,"unit":"sei-001685#insight-6","date_modified":"2026-10-23"}],"climate_tags":["clean cooking","residential energy","air quality","deforestation"],"geography_discussed":["Kiambu County","Lusaka"],"frame_perspective":[],"analysis_type":["case study","user journey mapping","ethnographic study"]},{"id":"sei-001891","url":"https://climateinsightsdirectory.org/document/sei-001891","title":"The journey to clean cooking: Insights from Kenya and Zambia","publisher":{"name":"Stockholm Environment Institute","organization":"stockholm-environment-institute"},"document_type":"research paper","language":"en","date_published":"2016","source_url":"https://www.sei.org/mediamanager/documents/Publications/SEI-WP-2016-13-User-journey-to-clean-cooking-summary.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"This research paper examines the transition to advanced cookstoves in Kenya and Zambia, distinguishing between the motivations for initial purchase and the factors that ensure long-term adoption. While financial accessibility, fuel savings, and aesthetic appeal drive initial sales, the study finds that actual adoption depends on the stove's performance and the availability of post-purchase support. The authors recommend hands-on trials, high-quality manuals, and consistent fuel quality to prevent users from abandoning the technology.","ai_generated":true,"unit":"sei-001891#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The primary motivations for purchasing advanced cookstoves are the desire to save money or fuel, increased convenience (such as time savings and reduced smoke for indoor use), and the aesthetic and aspirational appeal of modern technology.","ai_generated":true,"unit":"sei-001891#insight-1","date_modified":"2026-10-23"},{"text":"Financial accessibility is a critical barrier to entry; in the studied locations, wholesalers facilitated adoption by acting as financial enablers and offering instalment payment plans.","ai_generated":true,"unit":"sei-001891#insight-2","date_modified":"2026-10-23"},{"text":"There is a gap between the motivation to buy and the motivation to actually adopt the stove for long-term use. While marketing and aesthetics drive sales, long-term retention depends on whether the stove works as expected, and users often experience frustration if they discover limitations only after purchase because they were not allowed to handle the stoves during demonstrations.","ai_generated":true,"unit":"sei-001891#insight-3","date_modified":"2026-10-23"},{"text":"To ensure successful habit formation and prevent abandonment, the study recommends interventions including hands-on trials before purchase, comprehensive user manuals with pictures, and the establishment of trusting, long-term relationships between sales agents and users through follow-up visits.","ai_generated":true,"unit":"sei-001891#insight-4","date_modified":"2026-10-23"}],"climate_tags":["clean cooking","energy policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study","user journey mapping","ethnographic research"]}]}