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Impact framing and experience for determining acceptable levels of climate change risk: A lab experiment
The study finds that visual appeals (photos) significantly lower the acceptable level of risk by triggering emotional and moral reasoning, though this effect is diminished when numeric data is presented as a range rather than a single value. Additionally, participants who experienced simulated damages increased their investment in protection in subsequent rounds, suggesting a reactive 'gut' response to experience that differs from the reflective reasoning triggered by visual cues.
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Document type: Research paper
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