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The report uses service design and customer journey mapping to analyze the mango value chain in Kenya, specifically focusing on women farmers in Tana River and Meru Counties. It identifies that while there is interest in technologies like cold storage and pulping machines to bypass brokers, adoption is hindered by high costs, lack of market access, and a prevailing farming strategy that prioritizes quantity over quality. The study concludes that technology alone is insufficient and must be accompanied by holistic support in business modeling, financing, and market creation.

The report examines the 'customer journey' of households in Kiambu County, Kenya, adopting Philips advanced cookstoves distributed via the Visionary Empowerment Programme (VEP). It identifies that while trust in local microfinance partners drives initial sign-ups, actual adoption is hindered by a lack of user-centric value propositions, poor fuel supply chains for pellets, and a 'start-up phase' where users struggle with new routines. The study concludes that users often 'stack' stoves, using the advanced model only for specific tasks, and that a holistic approach considering the end-user's definition of 'improved' is essential for achieving health and climate goals.