{"query_echo":{"q":"","filters":{"analysis_type":["customer journey mapping"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'customer journey mapping' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":2,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=customer+journey+mapping","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"sei-001412","url":"https://climateinsightsdirectory.org/document/sei-001412","title":"Increasing Access to Post Harvest Technologies to Women Farmers","publisher":{"name":"Stockholm Environment Institute","organization":"stockholm-environment-institute"},"document_type":"report","language":"en","date_published":"2017-02","source_url":"https://www.sei.org/wp-content/uploads/2018/03/increasing-access-to-post-harvest-technologies-2017.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report uses service design and customer journey mapping to analyze the mango value chain in Kenya, specifically focusing on women farmers in Tana River and Meru Counties. It identifies that while there is interest in technologies like cold storage and pulping machines to bypass brokers, adoption is hindered by high costs, lack of market access, and a prevailing farming strategy that prioritizes quantity over quality. The study concludes that technology alone is insufficient and must be accompanied by holistic support in business modeling, financing, and market creation.","ai_generated":true,"unit":"sei-001412#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Mango production in Kenya grew by over 400% between 2001 and 2012, yet more than 25% of the crop is lost during and after harvesting.","ai_generated":true,"unit":"sei-001412#insight-1","date_modified":"2026-10-23"},{"text":"Women farmers often lack bargaining power because brokers control the grading and pricing process, sometimes cheating during counting or changing agreed prices.","ai_generated":true,"unit":"sei-001412#insight-2","date_modified":"2026-10-23"},{"text":"Current farming strategies prioritize quantity over quality because the majority of mangoes are sold to the processing industry, where higher quality does not reliably yield higher prices.","ai_generated":true,"unit":"sei-001412#insight-3","date_modified":"2026-10-23"},{"text":"Fruit fly traps are viewed as effective and a cheaper alternative to pesticides, but their efficacy is limited if neighboring farmers do not also use them.","ai_generated":true,"unit":"sei-001412#insight-4","date_modified":"2026-10-23"},{"text":"Harvesting tools and crates are seen as too expensive relative to the low profit margins, and farmers are reluctant to invest in them unless there is a stable export market that rewards quality.","ai_generated":true,"unit":"sei-001412#insight-5","date_modified":"2026-10-23"},{"text":"Cold storage is perceived as a way to avoid selling to processors at low prices and to manage weather-related access issues, but it is too expensive for individual farmers and requires collective governance.","ai_generated":true,"unit":"sei-001412#insight-6","date_modified":"2026-10-23"},{"text":"Value-addition technologies, such as pulping machines for juice, are popular for their potential to increase shelf-life and bypass brokers, but they require a complete business ecosystem including certification and market creation.","ai_generated":true,"unit":"sei-001412#insight-7","date_modified":"2026-10-23"},{"text":"Mango fruit yoghurt is considered a high-value product but is hindered by the lack of available milk due to drought, lack of tap water, and short shelf life.","ai_generated":true,"unit":"sei-001412#insight-8","date_modified":"2026-10-23"},{"text":"The report recommends complementary non-technological solutions, including grafting to optimize orchard size, developing a coordinated transport service to bypass brokers, and creating a national cooperative franchise for juice production.","ai_generated":true,"unit":"sei-001412#insight-9","date_modified":"2026-10-23"}],"climate_tags":["Post-harvest losses","Agricultural technology","Climate-smart agriculture","food security","gender equality","smallholder"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["customer journey mapping","ecosystem mapping","qualitative research","service design"]},{"id":"sei-001740","url":"https://climateinsightsdirectory.org/document/sei-001740","title":"Behavioural drivers for uptake of modern cookstoves","publisher":{"name":"Stockholm Environment Institute","organization":"stockholm-environment-institute"},"document_type":"report","language":"en","date_published":"2015-10-31","source_url":"https://www.sei.org/mediamanager/documents/Publications/SEI-Initiative-Behaviour-Choice-Transformator.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report examines the 'customer journey' of households in Kiambu County, Kenya, adopting Philips advanced cookstoves distributed via the Visionary Empowerment Programme (VEP). It identifies that while trust in local microfinance partners drives initial sign-ups, actual adoption is hindered by a lack of user-centric value propositions, poor fuel supply chains for pellets, and a 'start-up phase' where users struggle with new routines. The study concludes that users often 'stack' stoves, using the advanced model only for specific tasks, and that a holistic approach considering the end-user's definition of 'improved' is essential for achieving health and climate goals.","ai_generated":true,"unit":"sei-001740#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Local trust-based relationships are more effective for technology uptake than third-party quality assurance, particularly in markets where consumers have experienced fraud, such as purchasing adulterated spirits or half-full gas cylinders.","ai_generated":true,"unit":"sei-001740#insight-1","date_modified":"2026-10-23"},{"text":"The adoption of new cookstoves is driven by the user's own definition of 'improved'—often focusing on money saved, time saved, or social status—rather than the health or carbon emission benefits promoted by developers.","ai_generated":true,"unit":"sei-001740#insight-2","date_modified":"2026-10-23"},{"text":"Households typically engage in 'stove stacking,' using the advanced Philips stove as a complement to three-stone fires or rocket stoves for specific needs, such as heating water or cooking small meals, rather than as a total replacement.","ai_generated":true,"unit":"sei-001740#insight-3","date_modified":"2026-10-23"},{"text":"The 'start-up phase' immediately following acquisition is the most critical period for shaping habits; without guidance, users may adopt unsafe practices, such as using oversized logs or moving the stove while cooking.","ai_generated":true,"unit":"sei-001740#insight-4","date_modified":"2026-10-23"},{"text":"There is a significant gap between the intended use of biomass pellets and actual usage; many users are unaware pellets exist or perceive them as expensive, often using the advanced stove with traditional firewood or charcoal instead.","ai_generated":true,"unit":"sei-001740#insight-5","date_modified":"2026-10-23"},{"text":"Poor customer experiences during the acquisition process, specifically long delivery delays of five to eight months, risk turning potential brand ambassadors into detractors.","ai_generated":true,"unit":"sei-001740#insight-6","date_modified":"2026-10-23"},{"text":"The requirement to charge the stove weekly presents a behavioral barrier, especially for households without electricity who must travel to charging points.","ai_generated":true,"unit":"sei-001740#insight-7","date_modified":"2026-10-23"},{"text":"Some users experienced a 'step down' the energy ladder by replacing cleaner LPG stoves with the advanced biomass stove due to aggressive marketing and peer pressure within microfinance groups.","ai_generated":true,"unit":"sei-001740#insight-8","date_modified":"2026-10-23"}],"climate_tags":["household air pollution","carbon dioxide emissions","energy transition","microfinance"],"geography_discussed":["Thika","Kikuyu","Nairobi"],"frame_perspective":[],"analysis_type":["case study","qualitative research","customer journey mapping"]}]}