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The report analyzes the Paris 2024 climate strategy, noting that while efforts in construction and food procurement are robust, there is significant opacity regarding carbon credit purchases, energy sourcing, and the overall carbon budget. It criticizes the evolution of public communication from 'carbon neutrality' to 'climate positive' as misleading and highlights the incompatibility of many official sponsors with the Paris Agreement. The document argues that incremental improvements are insufficient and proposes a radical redesign of the Olympic model, such as distributing events globally to reduce international air travel and infrastructure needs.

The author contends that progressive and Green politics in Europe are currently overshadowed by right-wing narratives of fear and security. To counter this, the text suggests adopting 'hope-based' communication rooted in intrinsic values—such as empathy, care, and connection to nature—rather than rational utilitarian arguments. Drawing on brain science and political examples like the US Green New Deal, the document advocates for 'Solarpunk' visions of the future and community-building actions to create a new 'Green wave' of political agency.

The document highlights the critical link between food systems and climate change, noting that while agriculture is a high environmental cost and vulnerable to rising temperatures, misinformation is increasingly shaping the views of 'Persuadables' on climate action. It aims to equip communicators with strategies to address four major misleading narratives in the food and climate information environment.

The report argues that the fossil fuel industry, specifically citing Exxon, knew about the warming effects of CO2 as early as the 1950s but spent millions on disinformation to obscure this reality. It asserts that the industry adopted the 'tobacco industry’s playbook' to attack scientific consensus, use fake experts, and promote logical fallacies to confuse the public. The document outlines the 'FLICC' framework (Fake experts, Logical fallacies, Impossible expectations, Cherry picking, and Conspiracy theories) to explain the techniques used in climate denial and proposes 'inoculation' as a method to neutralize these tactics by communicating facts, revealing sources, and explaining denialist techniques.

The report examines the digital footprint of 15 major Brazilian companies in the agribusiness, mining, and fossil fuel sectors, finding a wide disparity in the volume of sustainability communications. While all analyzed companies acknowledge climate change, the report identifies significant signs of greenwashing, including the use of vague language and green imagery to mask negative environmental impacts. It highlights a contradiction between corporate narratives—which frame these sectors as 'part of the solution'—and actual records, such as Petrobras, Vale, and Shell being among the top 10 companies most fined by Ibama between 2000 and 2025. Additionally, the report notes the use of targeted Meta advertising and influencer partnerships, particularly by Petrobras, to amplify sustainability messaging to younger audiences.