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The report argues that US utilities must move beyond a 'business-as-usual' mindset to meet increasingly aggressive energy efficiency targets. It proposes a 'turbocharging' strategy that combines 'broader' savings (acquiring more participants) with 'deeper' savings (increasing energy saved per participant). The authors identify systemic barriers, including utility complacency, lack of competitive experience, and rigid regulatory frameworks, and offer a framework of recommendations centered on improving marketing, sales execution, reducing transaction costs, and embracing collaboration with third-party partners and regulators.