TURB CHARGING EFFICIENCY PROGRAMS

The report argues that US utilities must move beyond a 'business-as-usual' mindset to meet increasingly aggressive energy efficiency targets. It proposes a 'turbocharging' strategy that combines 'broader' savings (acquiring more participants) with 'deeper' savings (increasing energy saved per participant). The authors identify systemic barriers, including utility complacency, lack of competitive experience, and rigid regulatory frameworks, and offer a framework of recommendations centered on improving marketing, sales execution, reducing transaction costs, and embracing collaboration with third-party partners and regulators.

• The report recommends improving sales execution by being 'dynamic and flexible' with program structures and 'diversifying sales channels' to include regional trade groups and supply chain partners.
• Transaction costs can be reduced by incorporating 'online tools' to gather customer data and using 'software enabled audits' to make the process simpler and faster for the customer.

APA

Bell, M., O’Donnell, B., Matley, R., & Crisostomo, N. (2011). TURB CHARGING EFFICIENCY PROGRAMS. RMI. https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_2011-17_TurbochargingEfficiencyPrograms.pdf

Chicago

Bell, Mathias, Brendan O’Donnell, Ryan Matley, and Noel Crisostomo. TURB CHARGING EFFICIENCY PROGRAMS. RMI, 2011. https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_2011-17_TurbochargingEfficiencyPrograms.pdf.

Wikipedia

{{cite report |last1=Bell |first1=Mathias |last2=O’Donnell |first2=Brendan |last3=Matley |first3=Ryan |last4=Crisostomo |first4=Noel |title=TURB CHARGING EFFICIENCY PROGRAMS |publisher=RMI |date=October 2011 |url=https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_2011-17_TurbochargingEfficiencyPrograms.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{bell2011turb, author = {Bell, Mathias and O’Donnell, Brendan and Matley, Ryan and Crisostomo, Noel}, title = {{TURB CHARGING EFFICIENCY PROGRAMS}}, institution = {RMI}, year = {2011}, month = oct, url = {https://rmi.org/app/uploads/2017/05/RMI_Document_Repository_Public-Reprts_2011-17_TurbochargingEfficiencyPrograms.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }