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A question of influence?
The report identifies a growing, commercially driven marketplace for 'influence as a service' in Kenya, where digital entrepreneurs monetise their networks to amplify political narratives. While techniques mirror global trends, the operations were predominantly indigenous. The study highlights the use of bots, astroturfing, and conspiratorial narratives—such as the 'deep state'—to undermine democratic institutions and legacy media. It warns that the integration of artificial intelligence could accelerate disinformation, creating an 'automated disinformation arms race' that threatens fragile democracies across Africa.
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Document type: Case study