Comunicaciones Estratégicas en el proceso del Plan de Adaptación Nacional de Perú (PNAD)

The document details Peru's approach to using strategic communications to empower stakeholders and foster inclusive dialogue within its National Adaptation Plan (NAP) process. Led by the Ministry of Environment (MINAM), the strategy focuses on high-level political support, intercultural and intergenerational perspectives, and the engagement of indigenous groups and journalists. Key initiatives include the 'Dialoguemos' process, national communicator workshops, and the creation of a first-of-its-kind Indigenous Climate Platform.

• Peru developed a communications strategy in 2016 to support its NAP process, aiming to secure high-level political support, link the NAP to the Nationally Determined Contribution (NDC), and engage rural and urban populations, including the private sector and civil society.
• The communication strategy is guided by three core principles: an intercultural approach involving indigenous groups, an intergenerational perspective combining traditional and new communication channels, and a gender-sensitive design.
• MINAM utilized diverse communication tools to raise awareness, including radio ads in multiple languages, infographics, and a policy report highlighting that every 1 Peruvian sol invested in climate preparation can save 10 soles in disaster impact prevention.
• The 'Dialoguemos sobre Cambio Climático' process, launched in 2017, facilitated stakeholder engagement across all 24 regions of Peru and helped co-design the regulations for the Framework Law on Climate Change (LMCC) passed in 2018.
• Peru established a network of climate change communicators through national workshops; the first in 2018 involved 21 journalists and advocates from 21 regions, while a second virtual workshop in June 2020 reached over 200 participants.
• To ensure indigenous inclusion, MINAM produced 51 radio ads, 31 of which were in the five most spoken indigenous languages in Peru, and established an Indigenous Climate Platform, making Peru the first country globally to create such a platform.
• The NAP process in Peru identifies five priority sectors for adaptation: Water, Fisheries and Aquaculture, Forestry, Agriculture, and Health.

APA

Ledwell, C., Morchain, D., & Santillán, V. (2020). Comunicaciones Estratégicas en el proceso del Plan de Adaptación Nacional de Perú (PNAD). NAP Global Network. https://napglobalnetwork.org/wp-content/uploads/2020/09/napgn-es-2020-strategic-communications-in-perus-nap-process.pdf

Chicago

Ledwell, Christian, Daniel Morchain, and Víctor Santillán. Comunicaciones Estratégicas en el proceso del Plan de Adaptación Nacional de Perú (PNAD). NAP Global Network, 2020. https://napglobalnetwork.org/wp-content/uploads/2020/09/napgn-es-2020-strategic-communications-in-perus-nap-process.pdf.

Wikipedia

{{cite report |last1=Ledwell |first1=Christian |last2=Morchain |first2=Daniel |last3=Santillán |first3=Víctor |title=Comunicaciones Estratégicas en el proceso del Plan de Adaptación Nacional de Perú (PNAD) |publisher=NAP Global Network |date=August 2020 |url=https://napglobalnetwork.org/wp-content/uploads/2020/09/napgn-es-2020-strategic-communications-in-perus-nap-process.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{ledwell2020comunicaciones, author = {Ledwell, Christian and Morchain, Daniel and Santillán, Víctor}, title = {{Comunicaciones Estratégicas en el proceso del Plan de Adaptación Nacional de Perú (PNAD)}}, institution = {NAP Global Network}, year = {2020}, month = aug, url = {https://napglobalnetwork.org/wp-content/uploads/2020/09/napgn-es-2020-strategic-communications-in-perus-nap-process.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }