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The report examines the global banana market, noting that while bananas are the most valuable traded fruit, the sector faces significant challenges including climate change, the Tropical Race 4 fungal disease, and poor farmer livelihoods. It highlights the growth of voluntary sustainability standards (VSSs), which accounted for 7% of production in 2016, and identifies opportunities to expand these standards in countries like India, China, and specific LHDCs such as Tanzania and Rwanda to improve environmental and social outcomes.

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  • Bananas are the most valuable traded fruit globally; in 2017, 22.7 million tonnes were traded with a value of USD 11 billion, and Latin America and the Caribbean produced approximately 80% of these exports.
  • The banana sector is threatened by the Tropical Race 4 strain of Fusarium wilt, which targets the Cavendish variety—the most commercialized type accounting for about 47% of global production.
  • Banana farmers and workers face severe economic pressure, with workers earning only 5% to 9% of the total banana value while retailers capture 36% to 43%.
  • Voluntary sustainability standards (VSSs) grew significantly, with VSS-compliant production increasing by 43.11% from 2008 to 2016, representing at least 7% of total production in 2016.
  • VSSs can reduce the societal costs of production; for example, the external cost of Fairtrade-produced bananas was estimated at USD 3.70 per box in 2017, compared to USD 6.70 for conventional bananas.
  • There is significant potential to expand VSS-compliant production in large producing countries like India, China, Indonesia, Brazil, and the Philippines, as well as in LHDCs such as Tanzania and Rwanda.

Cite the original document

APA
Voora, V., Larrea, C., & Bermudez, S. (2020). Global Market Report: Bananas. International Institute for Sustainable Development. https://www.iisd.org/system/files/publications/ssi-global-market-report-banana.pdf
Chicago
Voora, Vivek, Cristina Larrea, and Steffany Bermudez. Global Market Report: Bananas. International Institute for Sustainable Development, 2020. https://www.iisd.org/system/files/publications/ssi-global-market-report-banana.pdf.
Wikipedia
{{cite report |last1=Voora |first1=Vivek |last2=Larrea |first2=Cristina |last3=Bermudez |first3=Steffany |title=Global Market Report: Bananas |publisher=International Institute for Sustainable Development |date=May 2020 |url=https://www.iisd.org/system/files/publications/ssi-global-market-report-banana.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{voora2020global, author = {Voora, Vivek and Larrea, Cristina and Bermudez, Steffany}, title = {{Global Market Report: Bananas}}, institution = {International Institute for Sustainable Development}, year = {2020}, month = may, url = {https://www.iisd.org/system/files/publications/ssi-global-market-report-banana.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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