ACABAR CON LA INFLUENCIA COMBUSTIBLES DE LOS FÓSILES

This guide by the Global Climate and Health Alliance provides a framework for health organizations to select public relations (PR) and media agencies that are not linked to the fossil fuel industry. It argues that health organizations can use their trusted status to revoke the 'social license' of fossil fuel companies by refusing to work with agencies that promote products harmful to public health and the climate.

• The fossil fuel industry uses disinformation campaigns and PR strategies to mislead the public and policymakers, delaying urgent climate action. These tactics, which include sowing doubt about scientific consensus and promoting false 'safer' alternatives, are described as following the 'playbook' of the tobacco industry.
• Health organizations possess significant influence due to their credibility and the scale of the healthcare advertising market, which was valued at 42.28 billion USD in 2024 and is projected to reach 64.21 billion USD by 2032 with a compound annual growth rate (CAGR) of 5.4%.
• The document proposes a 'Fossil Fuel Free Health Communications' commitment. Under this pledge, health organizations commit to working exclusively with PR and advertising agencies that do not represent fossil fuel companies (including oil, gas, and coal) or associated lobbying organizations, and to reject agencies engaged in greenwashing.
• The guide outlines a three-step selection process for health organizations to vet agencies: 1) Request full client disclosure for the last three years to identify links to fossil fuels or greenwashing; 2) Request a commitment to not work with fossil fuel companies in the future; and 3) Demand public accountability regarding the agency's stance on climate action.
• The document cites the 2014 decision by CVS Health to stop selling tobacco products in its 7,600 US stores as a precedent for health leadership. This move, which resulted in an estimated annual revenue loss of 2 billion USD, demonstrated how a health-focused organization can revoke the social license of a harmful industry.
• There is a growing movement within the PR and advertising sectors to stop working for fossil fuel clients. The 'Clean Creatives' initiative has seen over 1,200 agencies across 65 countries sign a pledge to reject fossil fuel contracts.

APA

Global Climate and Health Alliance (2025). ACABAR CON LA INFLUENCIA COMBUSTIBLES DE LOS FÓSILES. https://climateandhealthalliance.org/wp-content/uploads/2025/05/1405_SPANISH_Fossil-Fuel-PR-Report-Digital.pdf

Chicago

Global Climate and Health Alliance. ACABAR CON LA INFLUENCIA COMBUSTIBLES DE LOS FÓSILES. 2025. https://climateandhealthalliance.org/wp-content/uploads/2025/05/1405_SPANISH_Fossil-Fuel-PR-Report-Digital.pdf.

Wikipedia

{{cite report |author=Global Climate and Health Alliance |title=ACABAR CON LA INFLUENCIA COMBUSTIBLES DE LOS FÓSILES |date=May 2025 |url=https://climateandhealthalliance.org/wp-content/uploads/2025/05/1405_SPANISH_Fossil-Fuel-PR-Report-Digital.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{globalclimateandhealthalliance2025acabar, author = {{Global Climate and Health Alliance}}, title = {{ACABAR CON LA INFLUENCIA COMBUSTIBLES DE LOS FÓSILES}}, institution = {Global Climate and Health Alliance}, year = {2025}, month = may, url = {https://climateandhealthalliance.org/wp-content/uploads/2025/05/1405_SPANISH_Fossil-Fuel-PR-Report-Digital.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }