ACABAR CON LA INFLUENCIA COMBUSTIBLES DE LOS FÓSILES

The document argues that health organizations should lead the effort to revoke the 'social license' of the fossil fuel industry by refusing to work with PR agencies linked to it. It draws a parallel between the current fossil fuel industry and the historical tobacco industry, citing CVS Health's 2014 decision to stop selling tobacco as a model for corporate responsibility. The guide outlines a 'Fossil Fuel Free Health Communications Pledge' and a three-step screening process for agencies: requesting full client disclosure, seeking a commitment to avoid future fossil fuel clients, and demanding public accountability. It also provides a list of specific questions for organizations to ask potential agencies to ensure alignment with public health and climate goals.

• The fossil fuel industry uses disinformation campaigns and lobbying strategies to mislead the public and policymakers, mirroring the tactics previously used by the tobacco industry to delay urgent action.
• Health organizations possess significant influence due to their credibility and the scale of the health advertising market, which was valued at 42.28 billion USD in 2024 and is projected to reach 64.21 billion USD by 2032.
• The document proposes a 'Fossil Fuel Free Health Communications Pledge' where organizations commit to exclusively working with agencies that do not represent oil, gas, coal, or associated lobbying groups.
• A three-step selection process is recommended for health organizations to vet agencies: requesting full client disclosure for the last three years, seeking a commitment to avoid future fossil fuel contracts, and verifying public accountability.
• CVS Health serves as a case study for health leadership; in 2014, it stopped selling tobacco products in 7,600 US stores, sacrificing an estimated 2 billion USD in annual revenue to align its business with its health mission.
• There is a growing global movement within the creative industry, such as the Clean Creatives initiative, which has seen over 1,200 agencies across 65 countries pledge not to work with fossil fuel companies.

APA

Global Climate and Health Alliance (2025). ACABAR CON LA INFLUENCIA COMBUSTIBLES DE LOS FÓSILES. https://climateandhealthalliance.org/wp-content/uploads/2025/05/1405_SPANISH_Fossil-Fuel-PR-Report-Digital.pdf

Chicago

Global Climate and Health Alliance. ACABAR CON LA INFLUENCIA COMBUSTIBLES DE LOS FÓSILES. 2025. https://climateandhealthalliance.org/wp-content/uploads/2025/05/1405_SPANISH_Fossil-Fuel-PR-Report-Digital.pdf.

Wikipedia

{{cite report |author=Global Climate and Health Alliance |title=ACABAR CON LA INFLUENCIA COMBUSTIBLES DE LOS FÓSILES |date=May 2025 |url=https://climateandhealthalliance.org/wp-content/uploads/2025/05/1405_SPANISH_Fossil-Fuel-PR-Report-Digital.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{globalclimateandhealthalliance2025acabar, author = {{Global Climate and Health Alliance}}, title = {{ACABAR CON LA INFLUENCIA COMBUSTIBLES DE LOS FÓSILES}}, institution = {Global Climate and Health Alliance}, year = {2025}, month = may, url = {https://climateandhealthalliance.org/wp-content/uploads/2025/05/1405_SPANISH_Fossil-Fuel-PR-Report-Digital.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }