Tribuna de Unai Pascual (Ikerbasque, Fundación Vasca para la Ciencia & Basque Centre for Climate Change, BC3) y 13 firmas más para #CDO (Creadores de Opinión Verde) en la blogosfera de @efeverde con ocasión de la COP21 de París

The text calls for rigorous, responsibility-driven journalism and better scientific communication to address the global challenge of climate change, warning against alarmism and the influence of financial lobbies.

• Current journalistic treatment of climate change often relies on distant imagery, such as retreating glaciers or polar bears, and alarmist reporting, which can lead to social paralysis and apathy rather than action.
• The authors propose that media outlets, particularly public ones, should adopt 'sustainability' editorial principles to promote a vision of climate adaptation and mitigation as a global challenge.
• The ability to generate information that calls for a transformation of the social and economic model is hindered by the precarious state of journalism, a decrease in specialized science reporters, and the influence of financial lobbies on editorial lines.
• Scientists, especially younger researchers, often lack the training and willingness to communicate their work to society; the authors argue that scientists should provide objective information alongside expert opinions to incite reflection.
• The outcome of the Paris Climate Summit could either lead to a 'defeatist hangover' if the resulting agreement is treated poorly by the media, or foster social awareness and a new generation of environmental researchers and journalists if it is seen as successful.

APA

Pascual, U. (2015). Tribuna de Unai Pascual (Ikerbasque, Fundación Vasca para la Ciencia & Basque Centre for Climate Change, BC3) y 13 firmas más para #CDO (Creadores de Opinión Verde) en la blogosfera de @efeverde con ocasión de la COP21 de París. Basque Centre for Climate Change. https://www.bc3research.org/es/2015/12/articulo-en-efe-verde/

Chicago

Pascual, Unai. Tribuna de Unai Pascual (Ikerbasque, Fundación Vasca para la Ciencia & Basque Centre for Climate Change, BC3) y 13 firmas más para #CDO (Creadores de Opinión Verde) en la blogosfera de @efeverde con ocasión de la COP21 de París. Basque Centre for Climate Change, 2015. https://www.bc3research.org/es/2015/12/articulo-en-efe-verde/.

Wikipedia

{{cite press release |last1=Pascual |first1=Unai |title=Tribuna de Unai Pascual (Ikerbasque, Fundación Vasca para la Ciencia & Basque Centre for Climate Change, BC3) y 13 firmas más para #CDO (Creadores de Opinión Verde) en la blogosfera de @efeverde con ocasión de la COP21 de París |publisher=Basque Centre for Climate Change |date=12 December 2015 |url=https://www.bc3research.org/es/2015/12/articulo-en-efe-verde/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{pascual2015tribuna, author = {Pascual, Unai}, title = {{Tribuna de Unai Pascual (Ikerbasque, Fundación Vasca para la Ciencia \& Basque Centre for Climate Change, BC3) y 13 firmas más para \#CDO (Creadores de Opinión Verde) en la blogosfera de @efeverde con ocasión de la COP21 de París}}, publisher = {Basque Centre for Climate Change}, year = {2015}, month = dec, url = {https://www.bc3research.org/es/2015/12/articulo-en-efe-verde/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }