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The Next California project, now operating through the Delta Ag Alliance, seeks to increase specialty crop acreage in the Mid-Mississippi Delta from 0.19% to 3% by 2034. This transition is designed to unlock $3.2 billion in annual farmgate revenue and protect US food security as climate change forces production shifts away from California. The project employs a four-pillar strategy: farmer-led discovery, innovative funding structures (including operating loans and infrastructure funds), support for farmer-entrepreneurs, and public sector research alignment. Early pilots like Delta Harvest have demonstrated the economic viability of specialty rice, while other ventures like Peebles Organics and Delta Dirt Distillery showcase the potential for organic produce and value-added processing. To scale these efforts, the alliance is focusing on bridging the 'chasm' between early innovators and the early majority through targeted capital and the development of regional processing infrastructure.

The report outlines a multi-phase strategy to establish a specialty crop industry in the Mid-Mississippi Delta (Arkansas, Mississippi, Tennessee) as a climate-resilient alternative to California's production. It identifies suitable crops, analyzes labor and infrastructure gaps, and proposes innovative, equity-focused business models to ensure wealth creation for underserved farmers. The project has transitioned from research to action through the 'Collective Impact Framework' and the launch of the Delta Harvest pilot project.