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Summary and key findings insummary:"conflict of interest"
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GeographyCommercial Bank of Africa Limited
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  • This case study, written by Creative Metier for FSD Africa, examines the efforts of the Commercial Bank of Africa Limited (CBA) to embed a coaching culture within its organization. To address the needs of a workforce where 65% of staff are Generation Y and to manage rapid growth, CBA implemented a multi-year strategy involving career development programs, engagement training, and the certification of internal managers as professional coaches to improve employee productivity and business performance.

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    Document type: Case study

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