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  • This research paper analyzes the 'magnetic pull' of BRICS, exploring why non-member states seek to join the informal group. It argues that while initial appeal was based on economic credentials and promises of systemic reform, the group has transitioned toward more strategic outreach. The author examines the evolution of BRICS through its 2010 and 2023 expansions and the 2024 Kazan summit, highlighting the role of 'compound soft power' and the challenges of maintaining internal cohesion amidst rapid growth.

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    Document type: Research paper

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