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This case study details the founding and growth of Complete Farmer, a Ghanaian startup established in 2017 by entrepreneur Desmond to digitize the agricultural value chain and connect smallholder farmers to global markets. The document outlines the company's operational model, its focus on youth employment, and the infrastructure and funding challenges it faces while scaling across Africa.

This report chapter outlines a conceptual framework for 'empowerment pathways' to transform gender relations in Sub-Saharan Africa's smallholder farming sector. It argues that sustainable change requires a multi-dimensional approach addressing individual agency, social and legal structures, and collective relations, while actively engaging men as allies to move from 'power over' to 'power with' dynamics.