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The document details the methodology for four distinct research areas: the analysis of the #ClimateScam hashtag and X's auto-complete function; the identification of 15 monetized websites sharing climate disinformation and the ad exchanges supporting them; the monitoring of Russian state media and diplomatic accounts on Facebook across four languages; and the collection of political advertising from major fossil fuel companies and petrostates via the Meta Ad Library.

The document advocates for banning fossil fuel advertisements to prevent the industry from using greenwashing and disinformation to maintain its 'social license to operate'. It highlights existing partial bans in France and efforts in 10 countries, including Australia, Canada, Ireland, and South Africa, as well as over 50 cities. The text compares the fossil fuel industry to the tobacco industry, suggesting that similar regulatory tools are needed to protect public health and enable climate action. It also discusses the role of litigation, corporate campaigns like Clean Creatives, and the targeting of advertising finances to dismantle the industry's influence on public opinion.

The document outlines a strategy for challenging fossil fuel misinformation in Canada by filing complaints with Advertising Standards Canada and the Competition Bureau of Canada. It provides a detailed comparison of these two avenues, step-by-step filing instructions, and templates for writing complaints. Additionally, it offers guidance on reporting deceptive ads to social media platforms and Google, while highlighting common 'red flags' of greenwashing such as vague language and misleading imagery.

The report details how fossil fuel companies have historically used advertising to spread climate disinformation and currently engage in 'greenwashing' to mislead consumers about their transition to clean energy. It highlights a surge in global climate litigation, noting that as of May 2021, there were 1,841 cases across 39 countries. The document warns advertising agencies that they are not immune to litigation and may face talent loss or financial penalties for their complicity in these campaigns. It provides case studies of legal actions against BP, Shell, and other 'Big Oil' companies to illustrate the growing trend of holding polluters accountable for deceptive trade practices and human rights violations.