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The report introduces Green Economic Populism (GEP), a framework that argues the affordability crisis is a structural challenge intensified by the climate crisis. It posits that reducing dependence on volatile fossil fuels can lower costs for working people across energy, food, health, housing, and transportation. The document provides polling data showing that 70% of US voters believe economic policy can simultaneously lower costs and reduce emissions, and 55% want coordinated policies to address both. It highlights successful political campaigns and labor actions in cities and states such as New York City, Seattle, New Jersey, Georgia, and Missouri that centered the intersection of climate action and material needs, such as rent stabilization, utility price controls, and decarbonized public infrastructure.

The document presents data from a 2019 nationwide survey and several state-level polls showing that a majority of US voters believe oil and gas companies should pay for climate change damages. It highlights that support for suing these companies and requiring them to cover costs often increases after respondents are informed about the industry's history of deception.

The document analyzes the discourse surrounding Storm Eunice and the 2022 heatwave in the UK, noting that while the heatwave drove higher climate-related engagement and polling spikes, 'Persuadable' audiences often responded with denial or dispassion. It suggests that climate NGOs avoid direct climate narratives during peak heat events, instead focusing on safety advice and emotional support, before introducing scientific facts and long-form content once the weather subsides.