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The document examines sanitation governance in Rwanda and Uganda, arguing that top-down policies often fail because they ignore the socio-cultural drivers of household behaviour and lack adequate national funding. It highlights a significant 'implementation gap' where international targets drive policy, but households—who provide approximately 60% of sector investment—face cultural and emotional barriers to adoption. The brief advocates for 'backward mapping' to include ground-level stakeholders in design and a deeper understanding of behavioural drivers to ensure sustainability.