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The Corporate Climate Responsibility Monitor (CCRM) 2025 finds that corporate climate action is frequently treated as a marketing exercise rather than a business model redesign. While some companies like Inditex and Adidas have improved their target setting, the report highlights widespread 'creative accounting' and greenwashing. Key issues include the use of unbundled Renewable Energy Certificates (RECs) in tech and fashion, the conflation of land-based carbon removals with emission reductions in agrifood, and the use of unsubstantiated carbon credits to claim carbon neutrality. The document argues that voluntary standards are insufficient and calls for stringent government regulation, specifically citing EU directives like the CSRD and CSDDD, to mandate transparent reporting and ban product-level carbon neutral claims.