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Learners at Greenpoint Urban Park Video billboards: Feedback summary
The WWF Groundwater Awareness Project, funded by the Danish government via the Table Mountain Water Source Partnership, implemented an educational campaign in Cape Town primary schools to highlight the importance of groundwater. The project included multimedia lesson plans, a poster competition involving 15 schools, and a celebratory field trip for 38 top-performing students to the Greenpoint Urban Park on 28 February 2022. Additionally, a billboard campaign sponsored by Tractor Outdoor ran from 1 February to 31 March 2022 across the Western Cape, with two video billboards recording a combined total of 743,429 playouts.
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Document type: Report