Learners at Greenpoint Urban Park Video billboards: Feedback summary

The WWF Groundwater Awareness Project, funded by the Danish government via the Table Mountain Water Source Partnership, implemented an educational campaign in Cape Town primary schools to highlight the importance of groundwater. The project included multimedia lesson plans, a poster competition involving 15 schools, and a celebratory field trip for 38 top-performing students to the Greenpoint Urban Park on 28 February 2022. Additionally, a billboard campaign sponsored by Tractor Outdoor ran from 1 February to 31 March 2022 across the Western Cape, with two video billboards recording a combined total of 743,429 playouts.

• The WWF Groundwater Awareness Project targeted primary schools in Cape Town to educate students on groundwater and aquifers, utilizing multimedia lesson plans, a poster competition involving 15 schools, and a field trip.
• The project was motivated by the 2018 drought in the Western Cape, which led to increased borehole drilling and highlighted that groundwater is not an infinite resource.
• A billboard campaign promoting responsible groundwater use was deployed across the Western Cape from 1 February to 31 March 2022, with two 15-second video billboards achieving 347,826 and 395,603 playouts respectively.
• On 28 February 2022, 38 students from six different schools visited the Greenpoint Urban Park to learn about the relationship between groundwater, biodiversity, and ecosystems.

APA

Leverzencie, J., & Hewitt, D. (2022). Learners at Greenpoint Urban Park Video billboards: Feedback summary. WWF South Africa. https://wwfafrica.awsassets.panda.org/downloads/2_annexure_2_appendix_b__blog_and_billboards.pdf

Chicago

Leverzencie, Jessie, and Damien Hewitt. Learners at Greenpoint Urban Park Video billboards: Feedback summary. WWF South Africa, 2022. https://wwfafrica.awsassets.panda.org/downloads/2_annexure_2_appendix_b__blog_and_billboards.pdf.

Wikipedia

{{cite report |last1=Leverzencie |first1=Jessie |last2=Hewitt |first2=Damien |title=Learners at Greenpoint Urban Park Video billboards: Feedback summary |publisher=WWF South Africa |date=28 February 2022 |url=https://wwfafrica.awsassets.panda.org/downloads/2_annexure_2_appendix_b__blog_and_billboards.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{leverzencie2022learners, author = {Leverzencie, Jessie and Hewitt, Damien}, title = {{Learners at Greenpoint Urban Park Video billboards: Feedback summary}}, institution = {WWF South Africa}, year = {2022}, month = feb, url = {https://wwfafrica.awsassets.panda.org/downloads/2_annexure_2_appendix_b__blog_and_billboards.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }