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The document provides comprehensive brand guidelines for GreenCape to ensure visual consistency across all communications. It details the correct application of the primary mark, including prohibited modifications such as stretching or rotating. The visual identity is built around a primary palette of green and grey, supplemented by highlight and secondary colours. Typography is standardised using Galano Grotesque Alt for headings, Avenir for body copy, and Arial for digital templates. The guidelines also specify a photographic style that prioritises real-site images of green projects and people to demonstrate the reality of the green economy. Practical applications are illustrated through examples of business cards, stationery, social media assets, and presentation templates.